Gold Coast beauty Karina Irby began her entrepreneurial story seven years ago when she pioneered reversible cheeky cut swimwear company- Moana Bikini . Seven collections, one fitness program and close to half a million followers later, vivacious and down-to-earth Karina Irby is one of the most influential figures on Gold Coast’s fashion designer scene – […]
Wanna pop your peepers on conversational brand voice examples that deliver the goods? Raise your horns and delve inside the land of conversational brands that just get it. (And no, a conversational brand voice here in Australia isn’t code for uNpRoFeSsIoNal. It’s actually a killer way to build a closer, more trusting relationship with your […]
Turning your cogs about the inner workings of brand personality? I like your style. Y’know, brains and brands aren’t too dissimilar. In fact, the way our brains view brands is much like interacting with a real life person. So it makes sense that beyond the informative, valuable and down right mind-blowing business content you share… […]
Ah, the digital age. The Age of Aquarius. The roaring twenties of the new millennium. We’re living in a time when technology is so fast-paced that not even Marty McFly and Doc Brown could keep up. So, you may be wondering why blogging is important in 2022? Or should you replace that sucker with a podcast? Good […]
Nobody wants to seem salesy. You know the type…greasy-slicked-back-hair-sporting car salesman, circa 1980s, with the beige wide leg slacks and the hunger for commission. You don’t even want to blink in fear that he’ll take it as a ‘yes’ and run your credit card before you can say “hair gel”. Salesy is the *opposite* of […]
A rockin’ set list of enquiry, follow up, venue pitching, review and payment requests, as well as long and short bio templates (ft. examples) so you can skip spending hours behind the keys, yet make potential bookers’ minds explode. Simply copy, paste and add a few deets – then use over and over, forever.*
*Forever use exclusively available to robots who will outlive us all and rule the world. Probably.
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In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop.