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Gold Coast beauty Karina Irby began her entrepreneurial story seven years ago when she pioneered reversible cheeky cut swimwear company- Moana Bikini .   Seven collections, one fitness program and close to half a million followers later, vivacious and down-to-earth Karina Irby is one of the most influential figures on Gold Coast’s fashion designer scene – […]

Entrepreneur, Pioneering Swimwear Designer and Moana Bikini Founder Karina Irby Chats Hawaii, Loving What You Do and Business With Readcity.

INSPIRE, Uncategorized

Wanna pop your peepers on conversational brand voice examples that deliver the goods? Raise your horns and delve inside the land of conversational brands that just get it.  (And no, a conversational brand voice here in Australia isn’t code for uNpRoFeSsIoNal. It’s actually a killer way to build a closer, more trusting relationship with your […]

3 Killer Conversational Brand Voice Examples

Uncategorized

Koala mattress photo of galahs that reads 'furniture that works for you and our planet'

Turning your cogs about the inner workings of brand personality? I like your style. Y’know, brains and brands aren’t too dissimilar. In fact, the way our brains view brands is much like interacting with a real life person. So it makes sense that beyond the informative, valuable and down right mind-blowing business content you share… […]

3 Things My Psychology Degree Taught Me About Brand Personality

featured

Ah, the digital age. The Age of Aquarius. The roaring twenties of the new millennium. We’re living in a time when technology is so fast-paced that not even Marty McFly and Doc Brown could keep up. So, you may be wondering why blogging is important in 2022?  Or should you replace that sucker with a podcast?  Good […]

Should you Swap your Blog for a Podcast in 2022?

business, social media, Uncategorized, Writing

microphone on background with words describing why blogging is important in 2022

Nobody wants to seem salesy. You know the type…greasy-slicked-back-hair-sporting car salesman, circa 1980s, with the beige wide leg slacks and the hunger for commission. You don’t even want to blink in fear that he’ll take it as a ‘yes’ and run your credit card before you can say “hair gel”. Salesy is the *opposite* of […]

3 Ways to Encourage Dream Customers to Buy (without seeming salesy)

featured, Writing

Salesman crossed out he is wearing a suit and glasses

The Rewind Tour tee exists to celebrate killer business owners Readcity’s had the pleasure of rockin’ words for over the past 5 years. This bad boy’s printed by Lismore screenprinter Nedlands Studio, designed by Digital Bloom and calls a high quality AS Colour tee home. Rock it like you stole it.

Rewind Tour Tee SOLD OUT

A rockin’ set list of enquiry, follow up, venue pitching, review and payment requests, as well as long and short bio templates (ft. examples) so you can skip spending hours behind the keys, yet make potential bookers’ minds explode. Simply copy, paste and add a few deets – then use over and over, forever.*

 

*Forever use exclusively available to robots who will outlive us all and rule the world. Probably.

Email Templates for Bands

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Free Masterclass

[av_section min_height=” min_height_pc=’25’ min_height_px=’500px’ padding=’huge’ custom_margin=’0px’ custom_margin_sync=’true’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_direction=’vertical’ background_gradient_color1=” background_gradient_color2=” background_gradient_color3=” src=’https://readcitywriting.com/wp-content/uploads/2022/01/IMG_3834.jpg’ attachment=’5437′ attachment_size=’full’ attach=’scroll’ position=’center center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.7′ overlay_color=’#000000′ overlay_pattern=” overlay_custom_pattern=” shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_arrow_bg=” id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=” sc_version=’1.0′] [av_heading heading=’Your […]

Copy Rockin’ Consult

[av_section min_height=” min_height_pc=’25’ min_height_px=’500px’ padding=’huge’ custom_margin=’0px’ custom_margin_sync=’true’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_direction=’vertical’ background_gradient_color1=” background_gradient_color2=” background_gradient_color3=” src=’https://readcitywriting.com/wp-content/uploads/2022/01/IMG_3834.jpg’ attachment=’5437′ attachment_size=’full’ attach=’scroll’ position=’center center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.7′ overlay_color=’#000000′ overlay_pattern=” overlay_custom_pattern=” shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_arrow_bg=” id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=” sc_version=’1.0′] [av_heading heading=’Let’s […]

–Book rock your rebrand

In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

Hey, I'm Dan

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A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan

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