Tara Ladd is the kind of lady who, despite her incredibly awe-inspiring skill, still remains perfectly down to earth. She’s also the owner of Your One & Only, a brand studio without the robot customer service. Tara gets to know her clients on a personal level and says it like it is. Kind of like […]

Tara Ladd of Your One & Only Chats Branding

BOSS Interviews

With a motto like ‘carry your values’, it’s safe to say Ethical Gallery is one killer brand. But, err… sans killing. Drieli’s vegan handbag emporium is dreamy, luxe and an absolute scroll vortex. But we’re not complaining. Based in Brisbane, Ethical Gallery ships their completely Peta-Approved collection right around the globe. Drieli launched Ethical Gallery back […]

Drieli Roveda of Ethical Gallery Chats Fashion

BOSS Interviews

  Product descriptions are a necessary element to any online store. But often they’re overlooked as the boring blurb under your imagery that no one actually looks at. When in reality, product descriptions are your last chance to win over the heart of your new potential customer. So, making those words sparkle with delight is […]

How To Write Product Descriptions That Don’t Suck


  Search engine optimisation (SEO) connects potential visitors with websites. It helps regular internet users find answers to their online queries, but it also helps companies by allowing potential customers to locate them. If you have a solid SEO strategy, customers are directed to businesses’ online stores, websites, and blogs. SEO is continuously evolving, and […]

Important SEO Facts You Need to Know to Grow Your Business


  2018 saw a massive influx of business domination across industries and locations at, heck, mind-blowing levels!  We are completely in awe of these powerful businesswomen conquering the world with their new ventures and continuing to slay at businesses they’ve already established. Seriously, we just can’t get enough of it. Whether we’re working with, admiring […]

Top 5 Inspiring Businesswomen of 2018

business, INSPIRE

Ellie Hopley ‘accidentally’ started her business Shuturp four years ago.  You know those creatives who just ‘get you’ even though you’ve never met?  Yep, that’s Ellie.  Spilling with fierce honesty, raw human nature with a nostalgic insight into existential intricacies. Shuturp’s art that “embraces all the ups and downs of being alive.” First homed in […]

Shuturp Founder Ellie Hopley Chats Art, Inspiration and Keeping It Real

BOSS Interviews

Many new business owners think having a website is enough. When actually, it really isn’t. Here we run you through how to make your website perform best.

Marketing Myths Busted: A Website Is Enough


Jess Ruhfus is the kind of girl you have a conversation with once and feel like you’ve known for a lifetime.  Down-to-earth, charming and a self-confessed dork. We just want to eat her up.  But, like, in a cute way, ya know? One thing’s for sure.  Jess Ruhfus is a lady on a mission.   After […]

Jess Ruhfus of Collabosaurus talks taking your business global, building a brand and podcasting

BOSS Interviews, business, INSPIRE

Busting Marketing Myths Welcome to our latest series, where we’ll be busting marketing myths over two action-packed article-sodes (totally a word). Think: Mythbusters, the show, without the explosions and bad hats. We’ll uncover the truth behind marketing assumptions, while you simultaneously make more effective digital marketing decisions. Can I get a “yas, queen!”? Ready for our […]

Marketing Myths Busted Series: If You Build It They Will Come


Jasmine Dowling is a creative graphic designer, typographer and sweetheart. We caught up with Jaz to discuss working with big brands while creating your own.

Jasmine Dowling | Typographer and Heart Throb

BOSS Interviews

In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

Hey, I'm Dan

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A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan