[av_section min_height=” min_height_pc=’25’ min_height_px=’500px’ padding=’huge’ custom_margin=’0px’ custom_margin_sync=’true’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_direction=’vertical’ background_gradient_color1=” background_gradient_color2=” background_gradient_color3=” src=’https://readcitywriting.com/wp-content/uploads/2022/01/IMG_3834.jpg’ attachment=’5437′ attachment_size=’full’ attach=’scroll’ position=’center center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.7′ overlay_color=’#000000′ overlay_pattern=” overlay_custom_pattern=” shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_arrow_bg=” id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=” sc_version=’1.0′] [av_heading heading=’Your […]

[av_section min_height=” min_height_pc=’25’ min_height_px=’500px’ padding=’huge’ custom_margin=’0px’ custom_margin_sync=’true’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_direction=’vertical’ background_gradient_color1=” background_gradient_color2=” background_gradient_color3=” src=’https://readcitywriting.com/wp-content/uploads/2022/01/IMG_3834.jpg’ attachment=’5437′ attachment_size=’full’ attach=’scroll’ position=’center center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.7′ overlay_color=’#000000′ overlay_pattern=” overlay_custom_pattern=” shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_arrow_bg=” id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=” sc_version=’1.0′] [av_heading heading=’Start […]

[av_layout_row border=” min_height_percent=” min_height_pc=’25’ min_height=’0′ color=’main_color’ mobile=’av-flex-cells’ mobile_breaking=” mobile_column_order=” av-small-hide=’aviaTBav-small-hide’ av-mini-hide=’aviaTBav-mini-hide’ id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=’av-fg4oip’ sc_version=’1.0′] [av_cell_three_fifth vertical_align=’top’ padding=’50px,50px,0px,50px’ background=’bg_color’ background_color=’#191919′ background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ link=” linktarget=” link_hover=” mobile_display=” mobile_col_pos=’0′ custom_class=” template_class=” av_uid=’av-f8q9gx’ sc_version=’1.0′] [av_image src=’https://readcitywriting.com/wp-content/uploads/2022/02/Headliner.png’ attachment=’5482′ attachment_size=’full’ copyright=” caption=” image_size=” styling=” align=’left’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ […]

[av_layout_row border=” min_height_percent=” min_height_pc=’25’ min_height=’0′ color=’main_color’ mobile=’av-flex-cells’ mobile_breaking=” mobile_column_order=” av-small-hide=’aviaTBav-small-hide’ av-mini-hide=’aviaTBav-mini-hide’ id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=’av-231vjv2′ sc_version=’1.0′] [av_cell_three_fifth vertical_align=’top’ padding=’50px,50px,0px,50px’ background=’bg_color’ background_color=’#191919′ background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ link=” linktarget=” link_hover=” mobile_display=” mobile_col_pos=’0′ custom_class=” template_class=” av_uid=’av-21qly5a’ sc_version=’1.0′] [av_image src=’https://readcitywriting.com/wp-content/uploads/2022/02/Opening-Act.png’ attachment=’5483′ attachment_size=’full’ copyright=” caption=” image_size=” styling=” align=’left’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ […]

[av_layout_row border=” min_height_percent=” min_height_pc=’25’ min_height=’0′ color=’main_color’ mobile=’av-flex-cells’ mobile_breaking=” mobile_column_order=” av-small-hide=’aviaTBav-small-hide’ av-mini-hide=’aviaTBav-mini-hide’ id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=’av-3f3k2iz’ sc_version=’1.0′] [av_cell_three_fifth vertical_align=’top’ padding=’50px,50px,0px,50px’ background=’bg_color’ background_color=’#191919′ background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ link=” linktarget=” link_hover=” mobile_display=” mobile_col_pos=’0′ custom_class=” template_class=” av_uid=’av-3e2yc97′ sc_version=’1.0′] [av_image src=’https://readcitywriting.com/wp-content/uploads/2022/01/Bar-Band.png’ attachment=’5318′ attachment_size=’full’ copyright=” caption=” image_size=” styling=” align=’left’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ […]

It can be easy-squeezy to look at brands with personality and think: ‘how did that fluke all that charm?’ But the truth is, creating a personality-packed brand comes down to a series of very intentional steps. Jennifer Aaker puts this down to Five Dimensions. Competence, ruggedness, sophistication, excitement and sincerity. While Matt Ellis at 99 Designs […]

[av_section min_height=” min_height_px=’500px’ padding=’huge’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_margin=’0px’ custom_margin_sync=’true’ custom_arrow_bg=” id=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=’http://www.readcitywriting.com/wp-content/uploads/2019/08/corey-oconnell-SWgjQ-42iQ-unsplash.jpg’ attachment=’565′ attachment_size=’full’ attach=’scroll’ position=’top center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.7′ overlay_color=’#000000′ overlay_pattern=” overlay_custom_pattern=” av_element_hidden_in_editor=’0′ av_uid=’av-79p8m4′] [av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ padding_sync=’true’ highlight_size=’1.1′ border=” border_color=” radius=’0px’ radius_sync=’true’ column_boxshadow_color=” […]

[av_section min_height=” min_height_px=’500px’ padding=’huge’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_margin=’0px’ custom_margin_sync=’true’ custom_arrow_bg=” id=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=’http://www.readcitywriting.com/wp-content/uploads/2019/08/corey-oconnell-SWgjQ-42iQ-unsplash.jpg’ attachment=’565′ attachment_size=’full’ attach=’scroll’ position=’top center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.7′ overlay_color=’#000000′ overlay_pattern=” overlay_custom_pattern=” av_element_hidden_in_editor=’0′ av_uid=’av-79p8m4′] [av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ padding_sync=’true’ highlight_size=’1.1′ border=” border_color=” radius=’0px’ radius_sync=’true’ column_boxshadow_color=” […]

[av_section min_height=” min_height_px=’500px’ padding=’huge’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_margin=’0px’ custom_margin_sync=’true’ custom_arrow_bg=” id=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=’http://www.readcitywriting.com/wp-content/uploads/2019/08/corey-oconnell-SWgjQ-42iQ-unsplash.jpg’ attachment=’565′ attachment_size=’full’ attach=’scroll’ position=’top center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.7′ overlay_color=’#000000′ overlay_pattern=” overlay_custom_pattern=” av_element_hidden_in_editor=’0′ av_uid=’av-79p8m4′] [av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ padding_sync=’true’ highlight_size=’1.1′ border=” border_color=” radius=’0px’ radius_sync=’true’ column_boxshadow_color=” […]

[av_section min_height=” min_height_px=’500px’ padding=’huge’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_margin=’0px’ custom_margin_sync=’true’ custom_arrow_bg=” id=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=’http://www.readcitywriting.com/wp-content/uploads/2019/08/corey-oconnell-SWgjQ-42iQ-unsplash.jpg’ attachment=’565′ attachment_size=’full’ attach=’scroll’ position=’top center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_enable=’aviaTBoverlay_enable’ overlay_opacity=’0.7′ overlay_color=’#000000′ overlay_pattern=” overlay_custom_pattern=” av_element_hidden_in_editor=’0′ av_uid=’av-79p8m4′] [av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ row_boxshadow_color=” row_boxshadow_width=’10’ link=” linktarget=” link_hover=” padding=’0px’ padding_sync=’true’ highlight_size=’1.1′ border=” border_color=” radius=’0px’ radius_sync=’true’ column_boxshadow_color=” […]