Product descriptions are a necessary element to any online store. But often they’re overlooked as the boring blurb under your imagery that no one actually looks at. When in reality, product descriptions are your last chance to win over the heart of your new potential customer. So, making those words sparkle with delight is […]

How To Write Product Descriptions That Don’t Suck


In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

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A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan