Choose your

Let's rock!


Here to guide your business road trip through each wordy stage as you grow.

Together, you and I become an unstoppable duo. We uncover your brand’s originality, rock it through SEO and conversion-optimised copy, then ride off into the sunset with a couple of margaritas and extra good grooves for your killer launch. And remember: what happens on the road, stays on the road.

Killer copywriting for ambitious business rock stars

Consider me your band's brand's copy tour manager 

Got a craving that only amplified ROI can satisfy?

Ready to captivate the right peeps to enquire?

Wanna create an original personality?

Your beat (voice) on stage (website) and sellin' out stadiums (launch)

Let's find killer words for your brand as easily as 

a bass 

PLAYER finds excuses for a break

The place where psychology, personality + conversion copy meet for a bev


Sparkle your noggin with me

Finally tick off that copy task holding you back (like choosing a name or tagline for your course, services or biz)

Revise existing copy to make it punchy, up its on-brand antics or make tweaks to your website to make it conversion-ready

Skip the queue and get priority access to my noggin in Noggin Sparkler Sessions and reviews of your work in Copy Rockin' Consults

Bounce around ideas like a beach ball in a mosh pit to uncover key copy tweaks, tasks or treasures to take with you moving forward

Noggin Sparklin' is how you:

Rockin' copy solo comes with its challenges. Here's how you inject the thoughts of a copywriter directly to your biz. Together we'll brainstorm copy elements based on your chosen focus area. The Noggin Sparkler Sesh is a quick, 60-minute 1:1 with me to check out what you’re shakin’ and review your copy or stage-dive into one area, like naming or content mapping. Or opt for a Copy Rockin' Consult, where over 4 hours, we work through your copy in real time. The Copy Rockin' Consult also offers the option to strategise live for 2 hours then leave me with your wordies and I'll leave suggestions, recommendations and action items on your document.

For extra brain juices while you DIY your copy



Sparkle your noggin with me

Questionnaire - to get clear on our focus and desired outcomes

60-minute Zoom consult - to brainstorm together in real time 

Meeting recording - to rewatch and document extra juice

Meeting document - your copy of everything we've covered

Noggin Sparkler Inclusions

There's a certain kinda magic that erupts when two noggins collide. New ideas surface that possibly never could've solo. Double the noggins equals double the power. Noggin Sparklers are the only way to work with me without a Readcity voice guide. Inside Renegades have used this to brainstorm names, content topics, pre-launch copy and assessments of email sequences to streamline future content based on subject lines, call to actions and content that's performed in the past

Noggin Sparklers are perfect for solopreneurs



Rock your copy with me

Questionnaire - to get clear on our focus and desired outcomes

4.5 hour Zoom consult - to brainstorm together in real time (30 min lunch)

Meeting recording - to rewatch and document extra juice

Meeting document - your copy of everything we've covered

Copy Rockin' Consult Inclusions

Let's face it, there's only so much juice you can sip in a 60-minute sesh. So if you're ready to get on a roll, dig deep and cover a wider range of topics, a Copy Rockin' Consult is where it's at. We'll brainstorm together for an intensive 4 hours. Suited to solopreneurs and teams, the Copy Rockin' Consult gives us space to delve into consumer psychology, brand personality and even elements of voice. The world's your oyster, Rock Star. 

Copy Rockin' Consults are perfect for team



Belt out a killer tune from

Compete with the big guys and be seen as your industry's memorable go-to

Become unshakeably recognisable while showin' up as the real you to engage dream clients

Write quicker with a clear direction and out of this world personality that just feels right

Communicate your difference, so dream peeps *get* you and you can rock a cohesive brand experience

Brand voice guides help ya:

Lemme guess. After a coupla' years in biz, you've mastered your craft, service and drumroll-worthy offer. Sure, you get the gist of your brand's sound. Because its "all up here" *taps noggin*. BUT when it comes to your brand’s personality? You feel like someone’s *Zzzrouwww* turned out the lights. Every time you go to write a social caption, email or secret love note – the words feel like the floor of a mosh pit. AKA soggy, scrambled and hard to scrape together. 

For peeps 1-2 years into biz or rebranding who wanna stand the flip out



Belt out a killer tune from

  • Voice workbook to unlock info about you, your biz and goals
  • 60 minute brand voice consultation to unpack your verbal identity
  • Brand and customer overview to articulate market differentiators
  • Dream client psychographic research and analysed results
  • Brand archetype, core personality, reader-relationship and world view
  • Complimentary brands to further clarify brand verbal identity
  • Brand humour profile and buying personas for targeted content
  • Brand rhythm to replicate the pace of your sound
  • Values and personality attributes to voice examples and rules 
  • Word bank to consistently share on-brand content
  • Phrase bank to consistently share memorable, original terms
  • Overarching brand message to quickly articulate who, what and why
  • 200 word brand bio to share across channels
  • 2 rounds of revisions
  • Professional proofread

Brand voice guides include:

Whether you're DIYing all ya copy, outsourcing a little or hiring someone else to write the whole shebang. Your brand voice guide becomes your go-to tool to create and replicate an original, memorable sound. Brand voice isn't a 'feeling' – it's science. Your voice guide includes a clear step-by-step process to make sure your brand sounds like you (and consistent) everywhere its found. All designed to build brand recognition, amplify client experiences and build a crowd of raving fans. 

Like your visual brand guidelines but for your sound



Rock a flamin' online stage from

Solidify your position in the market, grow brand authority and captivate dream peeps across your home, about, services and sales pages

Rock a stage that educates, entertains and engages dream peeps, so once they get in touch they're already raving fans

Work towards reaching more of the right people, getting into their brains and solving problems they can't wait to get their mitts on

Have someone ask ya the right questions, sift through the shrapnel, sift out the gold and moosh it together to sound interesting

SEO website copy is how you:

You've articulated your killer sound (or are ready to). Rockin' brand: check. Dream clients on your radar? You know it. But your brand experience and website visits-to-conversion rates could do with some goddamn juice. You kinda cringe when people visit your website and worry that if your site doesn't start twinking its fingers, getting future fans noddin' along and clickin' enquire... winning dream peeps over will take more heavy lifting than Arnie in his heyday. And you're too damn busy for that. 

For businesses in growth mode ready to captivate and convert



Rock a flamin' online stage from

  • Brand voice guide – to articulate your original memorable sound
  • [for full brand voice details, view the package above]
  • Website workbook to uncover your website pages and preferences
  • Voice of customer interviews, surveys and analysis
  • SEO research and front and backend application for each page 
  • Home page copy
  • About Page copy
  • 3 x 250 word service or product descriptions OR 1 sales page
  • Contact page copy
  • Contact thank you page copy
  • 404 redirect copy
  • 2 rounds of revisions
  • Professional proofread

SEO website copy includes:

Magnetise eyeballs with captivating, conversion-driven copy aligned to your dream peeps and written in your exact brand voice. Beyond sounding good, your website has a very specific role to play: build brand cred and drive conversions. There's an art, science and flamin' hot strategy to makin' that happen. Your Readcity website copy combines applies your brand voice to SEO copy specifically written to help increase the chances of your website being discovered on Google. Skip the blank cursor and hand the lot to this gal. 

Roll your voice out across a showstopping stage



Amp up your digital product launch from:

Guiding your potential student or customer's purchase decision-making and shining a strategic spotlight on your offer's difference across your sales page, emails and social posts

Avoiding the inevitable last-minute scramble and keeping your sanity while rockin' original, memorable and conversion-ready copy

Potentially selling out in 24 hours or bringin' in a 1900% ROI like other Readcity Renegades have 

Getting back truckloads of time to spend nurturing your audience, answering potential students' answers and polishing that product

Launch copy is your answer to:

You're at capacity, ready to stop trading time for dollars and busier than Mick Jagger at a Rolling Stones Convention. Digital products and courses sound like happy hour on repeat. But you know that hitting 'publish' on a sales page then poppin' a post or two on sales is the equivalent of playing a few ditties on your guitar, in a soundproof greenroom – then keeping an ear open for a packed stadium's crowd to roar for you. Yet, there's no way in hell you have the days or weeks to strategise and write ALL your sales and launch copy. Not today, Satan. Whether this is your first digital product, course or membership launch or your 666th. Let's optimise your copy for conversations and conversions.  

For brands launching or relaunching digital products.



Amp up your digital product launch from:

  • Brand voice guide – to give replicate your existing sound
  • [For complete inclusions, view the brand voice package above]
  • 2 hour strategy meeting - to assess goals, metrics and previous results (if any)
  • Voice of customer research
  • Dream student or customer interviews 
  • Doors open/waitlist building optin landing page
  • 3 x offer messaging concepts (one to use) based on buyer insights
  • 1250-5000 word sales page
  • 5 x pre-launch emails to guide your audience
  • 5 x launch week emails to encourage purchases
  • 5 x launch week social posts for added exposure
  • 2 rounds of revision
  • Professional proofread

Launch copy can include:

Sure, you’re all about your dazzlin’ offer, but mastering captivating, persuasive, how-did-you-get-in-my-head copy feels like a stressful mystery that you don’t wanna solve. And investing hours in perfecting the lot makes a little snore whistle outta your nose. Because you know gettin’ in tune with your dream peeps is paramount to your launch’s success. But where the devil’s the time?
I know it. You know it. The whole online world knows it: you don’t do things by halves. So you wanna make darn tootin’ sure you have proper sales copy in place. Then, stage-dive it out into the world to a stadium of raving fans ready to rock. 

Launch or relaunch your digital product, course or membership like a pro


Our encore passes continue to rock on-brand, standout and memorable content for you long after your website or launch goes live, live, LIVE.
Encore passes are fuelled by the Readcity Road Crew and designed to strengthen relationships with your audience, grow brand loyalty, and build #cred with Google. Here are a few examples of what your encore pass could include (something else in mind? We're curious kitties. sling it our way). 

SEO blog writing

Nurture email sequences

Sales email sequences

Sell sheets


Individual SEO website pages

Landing pages 

Request your personalised proposal

"I want a stage tour!"

Heads up, Rock Star: other copy rockin' services like voice guides for your team, SEO web copy for different pages and blog posts also exist! Reach out and receive your personalised proposal ASAP! 

I get to work rockin' your copy, deliver it with a video runthrough, you leave your feedback for two rounds of edits and the lot's sent off for proofreadin' before sign off


We meet via Zoom, I ask you a bunch of kooky yet important questions, you ask me anything you want and maybe meet my cats


Pay your deposit to secure your chosen date (payment plans available), receive a meeting scheduler and questions to answer ahead of our first strategy sesh


Receive a proposal, my next available date, payment plan options and our contract


Answer some rockin' questions


Fill your deets in the contact form


The road trip

I'm a psychological science graduate and acquired brain injury specialist turned full-time word jigger. It's of my belief that every original, memorable brand must have a killer brand voice in their backstage greenroom. This is how we craft captivating, conversion-ready website and launch copy worth shoutin' about. 

Wanna rock original lyrics, rhythm and conversion-ready messages like a catchy riff that leads dream peeps straight to you?

My hair changes often. But my love for rockin' your copy does not. 

Hey, I'm Dan

Meet your brand copy
tour manager

Gabrielle Merite

"I was, and still am, delighted with the quality of Dan's work. Her work was perfect, on-point and included top-notch techniques and examples. I would've spent double here in the USA and received half the quality!"

Data Visualiser For The UN

Leanne Webber 

"I found myself nodding along from the first draft and wondering how she managed to pull all the blabber out of my head and put it together so eloquently!"

Co-Founder Of Webbernet And BravoBallot, Founder Of The Founders Team And Personal Brand

Epic WA Disability support Services CEO

"Dan was a delight to work with. A true professional with great skills who is great to work with."

Stephanie Soter


starts now

road trip

Your killer

Copy Remix


reach out

A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan