What would your brand sound like if it were a setlist of bangin' hits? From word choice to rhythm – learn key techniques to sound more 'you' and score your own personalised playlist. Using Carl Jung's personality types, we'll discover your brand's personality then send it in song.
You are THE RENEGADE
Hot diggity dog, we have ourselves a renegade. I know you're not supposed to have fave brand personalities. But too late. This one's mine.
BRANDS LIKE YOURS
Other brands in your league? Think Harley Davidson, MTV and Motley Crue.
YOUR BRAND PERSONALITY PLAYLIST
BRAND PERSONALITY
Your brand's daring. Rule-breaking. Mischievous. I can't get enough of it.
It's passionate. Bold. Innovative.
And heck, your personality is outta this freaking world.
BRAND LANGUAGE
Your brand's language breaks rules. You make up words, use language that sticks in the reader's mind (no cliche's around these parts, mate) and your brand doesn't care who's watching.
PLAYLIST TIPS
Remember: This won't be a playlist with all your favourite songs in the universe!! Listen closely to the word choice, the rhythm, the way the music *feels.* These songs work to encapsulate these areas for your brand.
See what we mean here, with your revved up, Renegade Personality Playlist.
You are THE CREATOR
Razzle dazzle – look at your brand go, the magic-makin' Creator.
Your hands? Golden... Words, melodic. Your brand mixes its dreamy personality with real, intentional impact.
Think Willy Wonka vibes, mixed together with Lego and Apple. Mmm... Crunchy!
You see your imagination as the only limit and you always wish to give your customers and clients grade-A service.
You shape new ideas, you're original and being naturally expressive means that stories run through your brand's veins...
Your brand's a rare find as a Creator – and you should be darn proud of it!
Language errs on poetic and using long, descriptive sentences will help communicate your brand's creative side. Metaphors are 100% your thing and are the perfect way to bring your brand's creative ways into your copy.
Remember: This won't be a playlist with all your favourite songs in the universe!! Listen closely to the word choice, the rhythm, the way the music *feels.* Your playlist works to encapsulate these areas for your brand.
Your brand's personality playlist and results are based on Carl Jung's personality archetype profiles.
Here's a playlist to get you in the zone when creating your gold (listen to the way the lyrics flow like enchanted waterfalls)...
You are THE DELIGHT
Ah, The Delight! Perhaps my favourite playlist of all... (did I just say that?).
And as a brand, you're downright peachy.
Other brands like yours are ones like Coca Cola, Qantas and McDonalds.
Your brand seeks happiness, wishes to create a world of peace and love (70s vibes, amiright?).
You speak with a happy-go-lucky 'tude – your language is to the point, minimalist, precise and punchy. All sprinkled with glorious feel-goodness (you'll notice a lot of this structure in your playlist).
It's brands like yours that are real dreams for copywriters like me, because the art of conveying your message is achieved through intentional word choice. Right down to the syllable count. Your audience falls in love with your simplicity, when in fact, you've created a brand experience that is entirely planned without any one knowing (I won't tell if you don't).
High impact, big moods, sunshine and happy times.
Listen to your playlist closely. See how the words are short, quick and precise. The tunes are joyful (just like you) and give a sense of forward-moving progression.
You are THE JOYFUL
Pass the mic – You're up! As a Joyful Brand, you're all about having fun, keeping things fresh and giggles galore.
Want an idea of other brands like yours? M&Ms, Skittles and Fanta.
Your brand doesn't take itself too seriously and that's exactly why your audience loves you. Some might say, you're a little too frivolous at times. But overall? An absolute hoot. A crack up. A larrikin in its finest form of the word.
You believe that life is short, so why not make it fun? This puts your reader at ease and makes them feel as though they belong.
YOU'RE PUMPED. You'll see what I mean by your energetic, excited and fun-filled brand playlist. Listen to the use of short, punchy sentences to create an energetic feel. Action-oriented verbs, and repetitive rhythm. Single syllables for easy listening and bright tones designed to make you feel gooood.
Set the mood for your brand's creation process by giving this little puppy a listen...
You are THE BRAVE
Cue the 'dun nun na naaaa' music! Here your brand comes to save the daaaay!
Other brands like you? Think BMW and Nike.
But seriously, your Brave brand is one helluva motivational creature. It encourages others to be brave and it believes that 'where there's a will, there's most certainly a way.'
Your brand strives to improve the world and make its customers feel like they can achieve anything.They know you've got their back and you're fiercely competitive in their honour.
Your brand voice is proud, fast-paced and motivating. So turn the syllables down a notch and ramp up the action-oriented verbs.
Shorter sentences and real life, relatable metaphors. Use the comparison of before and after to give readers a sense of their future, more ideal selves.
You'll see what I mean when you check out your very own brand personality playlist...
Flamin' hot tip: It's important that you:
Your brand's personality playlist is based on individual word choice, personality preferences, rhythm and the emotional connection relevant to your brand.
Your brand is invited to a party. What's its response?
What's your brand's secret weapon?
What's your brand's ultimate bummer?
How do people feel after meeting your brand?
What is your brand?
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