Caryna got in touch after being referred to Readcity by Oh My Digital. Private Label Skin Care (PLSC) were also working with April of By April on their visual brand. 

With 10+ years skin in the game, PLSC are Australia's pioneering white label skin care business. The brand's founder, Caryna was looking to refresh the brand's visuals and voice. 

We began by surveying Caryna's clients to uncover why they chose PLSC over others, as well as why they've stayed and standout features. These insights guided our entire messaging. 

The brand voice was then developed before being sent to April to design the visual brand. Website copy followed, including a new naming and positioning of 'Biz in a Box.'

By applying conversion strategies to the website layout and language Caryna has "seen a huge increase in the number of clients going straight t buying products over sampling us first. This indicates a new level of trust and confidence in our clients we haven't seen before!" (Quote as supplied and paraphrased by April Co from Caryna Khan.) 

THE COPY ROAD TRIP

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Once our original project of voice and website was complete, Caryna requested her product descriptions be written. I optimised these for SEO to assist with Google exposure. 

An abandoned cart email sequence was also requested and resulted in a 2966% return on investment in the first 30 days. 

Three sales sequences were also written for EOFY, Black Friday and Boxing Day. While the second two sequences are awaiting their calendar dates to send, the EOFY sequence saw a return on investment of 8883%.

"Experience the undiscovered. Tucked behind buildings. And hidden in conversation. Perched atop roofs. And sizzled in woks. The kind that unlock something new in you. 
Dream a little. Immerse. Explore. 
Welcome to Miramar Events."
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"We’re not in the business of events. We’re in the business of satisfying your curiosity, tickling your senses and curating lasting memories you’ll happily cheers to again and again (and again)." 
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"What events graze the horizon? Good question. Expect vintage car expos. Thirst-quenching wine festivals. A secret psychedelic street experience (I’ve said too much)."
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"Did we mention the pumpkins? Not just any pumpkins. Big pumpkins. Ginormous. I mean, like, the biggest pumpkins in the whole world! No joke. You could sleep on these pumpkins. Give them a little pat and rest your head on their stems. Tell them you love them. A lot. Because you do. And so do we." 

copy sound bites

"Readcity Writing was by far the best thing since sliced bread. We began our search for a copywriter who was edgy and capable of writing in a modern style. Our goal was sassy, but not offensive, timeless but not aged; and the second we began discussing the project we knew we found the right person to help us achieve the direction we were looking for. Not only did we get what we were looking for in our final deliverables, but Read City Writing truly went above and beyond providing things we weren't even expecting. 

Your unparalleled talent in thinking creatively, but also being able to utilize psychology as a backbone to your writing was inspiring. Everything was executed in such a perfect form that I have nothing I could ever thinking of adding. You definitely went above and beyond in my opinion offering not just creative writing but examples and ideas of how to utilize a new direction for the brand and even fun approaches to things we had not thought of. After working with Read City Writing, it has inspired me to look into what other possibilities there are for taking our business to the next step, and many of the ideas provided through our conversations have been a tremendous help."