From graphic designers to plant-based meat brands. 2000s-obsessed digital marketers to offbeat wedding videographers.
Software to skin care. Barbers to bookkeepers. Lawyers to data visualisation specialists who create for the UN (#isthisreallife).
Here's a crew of rock stars I can't get enough of.
meet the readcity
renegades
AKA a bunch of killer peeps I've had the pleasure of rockin' words for
BOW & RIBBONS
SPOTLIGHT ON
Melbourne-based wedding cinematographer and qualified scallywag
Bow & Ribbons' work in the wild
Our message and reason of existing
ALBUM GOAL
What guided our groove
VALUES
What we found out by riffin' together
JAM
Who we wanna become
PERSONA
What the rock star craved
VISION
The tour
"A kick ass and chew bubblegum approach to a fun and engaging website that helps find 'my people'."
"I need something that translates my brain into readable and digestible content. Something fun to engage with. It must speak outloud and be a bit quirky."
Interviews with Mike's clients and 1:1 calls with the man himself revealed that his approach combined personal connection, explosive creativity, storytelling and playfulness.
- Love
- Creativity
- Rebellion
"I need something that translates my brain into readable and digestible content. Something fun to engage with. It must speak outloud and be a bit quirky."
Core brand lyrics
VOICE
- The Theatre of Love
- Friend Behind the Lens
- Wedding Films That Vibe Into Your Character
The autograph
Michael ribbons,
bow & ribbons
*We later assigned meaning to the terms videography, cinematography and movies to more accurately reflect Mike's work.
From the moment Michael reached out, I thought, this bloke is a good egg. One watch of his work, and I was in awe of his creative foresight, technical ability and talents for transporting viewers to another place.
With a background in drama, pizza store ownership and a perchant for fantasy, we got to work uncovering and articulating his original approach to wedding videography.*
Copy leaned into the values of love, creativity and rebellion. As well as personality attributes such as cheekiness, passion and humanness. This lead to the personification of different elements of Michael's approach (The Fox, The Owl and The Archer).
Brand visuals were created by Brodie-Rose Creative. Her brilliance meant we had the opportunity to have custom graphics created to represent different brand references (like film, video and cinema).
THE COPY ROAD TRIP
About page banner
tour antic
Aligned with Bow & Ribbons' offbeat films and disruptive personality, we proposed that the website scroll left to right (rather than top to bottom). This offers an element of surprise and delight from first interraction. Each page's header is designed to then invite the website visitor to click the button below to expand its innards.
"Before going in I didn't know much about copywriters and what kind of value they bring. Moving forward, I highly recommend getting a Dan!"
"Insane level of service. The enthusiasm, passion and overall energy has been incredible! I'm blown away by the process. She invests herself into the brand and really understands it."
$295
Sparkle your noggin with me
Questionnaire - to get clear on our focus and desired outcomes
60-minute Zoom consult - to brainstorm together in real time
Meeting recording - to rewatch and document extra juice
Meeting document - your copy of everything we've covered
Noggin Sparkler Inclusions
There's a certain kinda magic that erupts when two noggins collide. New ideas surface that possibly never could've solo. Double the noggins equals double the power. Noggin Sparklers are the only way to work with me without a Readcity voice guide. Inside Renegades have used this to brainstorm names, content topics, pre-launch copy and assessments of email sequences to streamline future content based on subject lines, call to actions and content that's performed in the past
Noggin Sparklers are perfect for solopreneurs
+ GST
$995
Rock your copy with me
Questionnaire - to get clear on our focus and desired outcomes
4.5 hour Zoom consult - to brainstorm together in real time (30 min lunch)
Meeting recording - to rewatch and document extra juice
Meeting document - your copy of everything we've covered
Copy Rockin' Consult Inclusions
Let's face it, there's only so much juice you can sip in a 60-minute sesh. So if you're ready to get on a roll, dig deep and cover a wider range of topics, a Copy Rockin' Consult is where it's at. We'll brainstorm together for an intensive 4 hours. Suited to solopreneurs and teams, the Copy Rockin' Consult gives us space to delve into consumer psychology, brand personality and even elements of voice. The world's your oyster, Rock Star.
Copy Rockin' Consults are perfect for team
+ GST
EMPIRE LEGAL
SPOTLIGHT ON
Australian conveyancing firm with offices in Brisbane and Gold Coast
Home page copy
Our message and reason of existing
ALBUM GOAL
What guided our groove
VALUES
What we found out by riffin' together
JAM
Who we wanna become
PERSONA
What the rock star craved
VISION
The tour
"We want the new site to look schmick, to reflect our position in the market as a leading conveyancing law firm."
"We want to use tech more to ensure our clients get the best possible conveyancing experience in QLD, and are always up to date and able to communicate easily."
Empire Legal offered more than conveyancing services, they assisted their clients to access new experiences, chapters and lives.
- Connection
- Simplicity
- Excellence
Core brand lyrics
VOICE
- Property law without the snore
- Lay down the lawn while we lay down the law
- Property lawyers for your lifestyle
MOONWALK TO SERVICES
from the recording studio
"We engaged Dani from Readcity for our website copy and to give a voice to our brand. To be totally honest, having never used a copywriter before we weren't sure what to expect and maybe didn't truly appreciate the difference it would make. Dani absolutely nailed our voice and we're so excited to see it come to life. We'll definately be re-engaging Readcity for further projects."
Fowarded to me by the client
George Sourris, Empire Legal Co-Founder
the autograph
miramar events
SPOTLIGHT ON
San Francisco-based event and festival promotion and production agency
Mock up created for voice guide
Our message and reason of existing
ALBUM GOAL
What guided our groove
VALUES
What we found out by riffin' together
JAM
Who we wanna become
PERSONA
What the rock star craved
VISION
The tour
"My primary goal for the future of the company is to modernize our digital footprint on the web and bring on new opportunities for our company."
"I really want to go with more of a sassy and fun approach and the events website we want to create stimulating copy but also non offensive as every event is a family friendly event."
By speaking with dream attendees and stall holders we uncovered the love for experience. Not only in the event itself, but in the lead up to, the discovery of and the brand as a whole creating mystery and buzz. The documentary The Institute inspired our explore of experience.
- Community
- Innovation
- Creativity
Core brand lyrics
VOICE
Eventeventure
- Choose your own ending
- Unexpected, unreal and unexplored
The autograph
Ronan Fowler,
Miramar Events
"Experience the undiscovered. Tucked behind buildings. And hidden in conversation. Perched atop roofs. And sizzled in woks. The kind that unlock something new in you.
Dream a little. Immerse. Explore.
Welcome to Miramar Events."
_________
"We’re not in the business of events. We’re in the business of satisfying your curiosity, tickling your senses and curating lasting memories you’ll happily cheers to again and again (and again)."
_________
"What events graze the horizon? Good question. Expect vintage car expos. Thirst-quenching wine festivals. A secret psychedelic street experience (I’ve said too much)."
_________
"Did we mention the pumpkins? Not just any pumpkins. Big pumpkins. Ginormous. I mean, like, the biggest pumpkins in the whole world! No joke. You could sleep on these pumpkins. Give them a little pat and rest your head on their stems. Tell them you love them. A lot. Because you do. And so do we."
copy sound bites
"After 20 years of being a designer and working with creatives from all backgrounds and trades, Danielle is by far one of the most creative people I have encountered. Her methodical approach shines through with her psychology background, coupled with a unique view of how to approach problems with solutions that you may have never thought of before is exceptional."
"Readcity Writing was by far the best thing since sliced bread. We began our search for a copywriter who was edgy and capable of writing in a modern style. Our goal was sassy, but not offensive, timeless but not aged; and the second we began discussing the project we knew we found the right person to help us achieve the direction we were looking for. Not only did we get what we were looking for in our final deliverables, but Read City Writing truly went above and beyond providing things we weren't even expecting.
Your unparalleled talent in thinking creatively, but also being able to utilize psychology as a backbone to your writing was inspiring. Everything was executed in such a perfect form that I have nothing I could ever thinking of adding. You definitely went above and beyond in my opinion offering not just creative writing but examples and ideas of how to utilize a new direction for the brand and even fun approaches to things we had not thought of. After working with Read City Writing, it has inspired me to look into what other possibilities there are for taking our business to the next step, and many of the ideas provided through our conversations have been a tremendous help."
I'm a psychological science graduate and acquired brain injury specialist turned full-time word jigger. It's of my belief that every original, memorable brand must have a killer brand voice in their backstage greenroom. This is how we craft captivating, conversion-ready website and launch copy worth shoutin' about.
Wanna rock original lyrics, rhythm and conversion-ready messages like a catchy riff that leads dream peeps straight to you?
My hair changes often. But my love for rockin' your copy does not.
Hey, I'm Dan
Meet your brand copy
tour manager
Awards, features + Training
