Like any thriving business buff, you’re looking for ways to grow – and blogging for business is one helluva tool. Blogs can be weapons of mass creation, an outlet for sheer genius.
It’s seen time after time that a blog is one of the most stellar online business strategies out there. Blogging for business can step up your brand’s discoverability and give new life to flatlining website traffic.
Now, you might already have a blog – in that case, amazing. But if you’re umming and ahhing about diving headfirst into starting a blog for your brand, here are five benefits of blogging for business.
Search Engine Optimisation is one of the most powerful online business strategies out there. SEO is Google’s mother tongue; it’s what brings your business into the limelight when a potential client has a question you can answer.
SEO needs words. But the more strategised quality word you have, the better chance you have of ranking on Google or other search engines. A blog stocks your website with pages and pages full of words Google can use to show you off. Google loves information, keywords and links, and having a blog can tick all those boxes.
Blogging for business isn’t always easy. But having a tip-top blog with SEO-optimised content that your market is actually interested in will boost your discoverability. No ifs, ands or buts about it.
Once you’ve mastered the acronym and Google is loving you harder than a new pair of shiny leather jeans, plenty of stellar humans will have more likelihood of seeing your brand. Blogging for business and optimising blogs for SEO boosts your website’s exposure, which can give new life to your website traffic, too. Win-win.
Racking up traffic momentum on your website may take a little while, but it’s a priceless opportunity. More traffic means more chances to turn strangers into compadres, visitors into clients. A blog gives readers something to remember you by, something they know to come back to. It lets them see all the snazzy things you have on offer before taking the leap.
It’s a stellar way to pull off blogging for business, but most of the time you’re learning a thing or two as well. And if your blog has ABC-easy answers to potential clients’ questions, they’re more likely to come groovin’ back for more.
Writing about things you know makes blogging for business a piece of pre-food fight cake. It means less time spent second-guessing and more time spent writing. It’s a great way to show off what you have to offer and all the peachy things your brand can do, even with its eyes closed.
Knowing the answers to questions your clients are asking – questions they don’t even know they need answers to until the last second – means you have the upper hand. Give them everything but the kitchen sink, and they’ll see you as their one-and-only.
The forever young ‘quality over quantity’ adage is always fitting, even when blogging for business. Writing authentic blogs in your brand’s voice builds relationships with your readers without even trying, and makes your blog stand out (like that one kid in the orchestra with the blue violin).
When it comes to SEO and blogging for business, it might seem like, sure, the more the merrier. But the quality of your blogs – your content, topics, and research – is what can make or break the whole shebang.
Let readers see your brand for what it is, without all the mumbo-jumbo. Words are powerful; your voice’s vocabulary, tone, and tempo are clues for readers to see who you and your brand are. But don’t be afraid to flaunt it, post after post. If they’re comfortable on your website and on your blog, they’ll be more at ease. They’ll feel like they know you, so they’ll be more inclined to trust you and your brand.
In all the effort of blogging for business, surely there must be a bit of fun somewhere? Never fear. Slide into your dancing shoes, groovers, because this is the fun part.
With a blog, you can connect with humans who are tuned in to your vibe and find killer brands to be in cahoots with. Writing blogs that are quintessentially you means finding more people and brands on the same wavelength.
Having steady SEO-optimised blogs means more readers, and more readers can mean more shares. More shares mean an even wider readership, with countless opportunities for network fireworks. Win-win-win.
Blogging for business is a handy, cost-efficient cog to have in the big business machine. A blog can unlock the door to countless opportunities, and lead your business down a new path.
But maybe you’re a bit of a Freddie Mercury – you want it all, and you want it now. A blog can get you there, but it takes a bit of elbow grease, a pinch of time, and a lot of fun to cross the finish line.
Save yourself the hullabaloo of building direct website traffic only (where people know your URL already) and be the crocodile rockin’, content bloggin’ legend you know you are.
Your friendly, neighbourhood copy tour manager. Here to help ambitious business rock stars like you rock your copy at every stage of your biz road trip.
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