Wanna pop your peepers on conversational brand voice examples that deliver the goods? Raise your horns and delve inside the land of conversational brands that just get it.
(And no, a conversational brand voice here in Australia isn’t code for uNpRoFeSsIoNal. It’s actually a killer way to build a closer, more trusting relationship with your dream peeps).
Check out these examples of conversational brand voices, that have generated fan loyalty, memorability and the same kinda feels as ‘happy hour’ on repeat.
Using conversational brand messaging can bring success to your biz in the same way that conversing with a kindred spirit over cocktails can bring success to your social game.
Conversations inspire relationships, and brands who prioritise customer relationships are the ones that stand out amongst a sea of bland branding and generic language.
Are you looking for unique branding ideas for the next leg of your business tour? Read on for three conversational brand voice examples to inspire your next brand messaging stage dive.
Three Conversational Brand Voice Examples
Koala
On a mission to bring a laid-back Aussie attitude to the furniture world, the team at Koala treat their customers like mates. Their cleverness and conversational voice truly speak to the everyday consumer.
Brand personality
C’mon. The conversational voice begins with their name. As an iconic Aussie cuddly, Koala gives us a feel of cosiness and makes ya wanna smile a bit. This voice continues throughout their conversational marketing, from their product names (“Calm As Mattress”) to their content titles (“We Reckon Life Should be Easy Going”).
Koala’s voice is friendly, easygoing & straight to the point
How they’ve done it
Koala creates their own flavour of originality with many nods to the down-to-earth Aussie lifestyle. Through colloquial, easy to understand language and slang (think: ‘reckon’ and ‘first dibs’), Koala’s conversational tone and use of authentic Aussie language makes consumers feel at home.
Pastel brand colours, human-centred imagery and nature-inspired visuals continue the conversational feel throughout the entire brand.
Why it works
Koala’s commitment to a hassle-free experience, “no mucking around” and unrelenting honesty creates a trustworthy feel and one of ease. AKA they’re a brand you wouldn’t be afraid to side-shimmy up to at the bar.
For a brand that wants to share the Australian lifestyle with the world, conversational brand messaging is a perfect way to make mates out of their customers.
Frida Baby
Knee-sliding on over to the other side of the planet, Frida Baby is a hilarious, comforting and relatable example of conversational voice. Particularly for the mums of the world.
Brand personality
Frida Baby speaks to their consumers with no-nonsense language that acknowledges parenthood’s sleepy and overwhelmed days. Starting with their giggle-worthy home page and continuing throughout their product descriptions and imagery, Frida offers “simple-yet-genius” solutions to handle the unfiltered realities of parenthood.
Frida’s voice is relaxed, authentic & real
How they’ve done it
Frida values fluff-free messaging that really gets to the heart of the matter. A brand that boasts support for “boogers, butts and beyond” has no room for snobbery or superiority, instead prioritising real-life obstacles that parents face on the daily. Read: conversational language at its finest.
With phrases like “freeing farts + calming colic”, “medicine messes + fevers that won’t quit”, and “claw trimming, mane taming + skin soothing”, Frida uses alliteration and rhyme for conversational copy that’s both entertaining and easy to consume.
Why it works
Their CEO – Chief Fussbuster Chelsea – is on a mission to make parenthood simpler. So, using a conversational tone is a smart choice to inspire brand loyalty and generate repeat customers.
AHM Insurance
Insurance = snoozefest. But AHM have taken a different approach: simplicity. And it’s all wrapped up in a conversational tone that gets tongues wagging.
Brand personality
AHM’s core message focuses on “cutting out the things you don’t need and keeping the things you do”.
Noggin sparkler: what grinds your gears about insurance? Is it paying for stuff you don’t use? AHM knows it, and they’ve positioned their whole brand around it.
AHM’s voice is simple, relatable & easy-peasy
How they’ve done it
With a focus on millennials, AHM became good buddies with the graphics department and edited their message to communicate it at a quick glance. Whether you’re rushing to the train or trying not to fall asleep doing your annual life admin, AHM’s quick and simple messaging grabs attention in a damn jiff.
Why it works
As self-proclaimed straightforward health insurance, their language includes terms like “when you’re good, life’s good”, which is reinforced with a simple “you’re good” alongside their logo. They approach their ideal clients’ pain points with adorable graphics and wrap it all up with their distinctive monochromatic branding.
Never boring or bland, but simple and easy to understand. A genius approach to insurance marketing.
How to Rock Conversational Brand Messaging on Every Platform (and why it matters)
Nowadays, there are more platforms, algorithm rules and hashtags than hours in the day. So it makes sense that maintaining consistent brand messaging is more important than ever before.
A consistent and intentional brand voice can help your fans to know what you’re all about, making them more likely to engage, converse and build relationships. It also allows you to express your original flair with your dream customer.
Koala, Frida and AHM let their customer take centre stage through intentional voices. Their offerings are backed by conversational brand messaging that gets the right people clicking and jiving through their doors.
A defined brand personality is the only way to make sure that everything aligns, on every platform, all the time. Imagine how confusing it’d be for your dream clients if you were all chill and casual on your website but technical and buttoned up on your socials!
Nailing your voice guide is a giant step in the right direction. Because let’s face it: you don’t have the time for your brand messaging to be sippin’ on melted ice while the bartender passes out jugs of margaritas on the house.
Ready to position your brand as the go-to in your industry, discover key terms and phrases for ultimate platform consistency and gain confidence to rival Jagger?
Here’s your first step to kneesliding a killer brand voice into the spotlight.
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