Launch

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[av_heading heading=’HEADLINER | LAUNCH COPYWRITER FOR REBELLIOUS BRANDS’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’16’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ca2e4b’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz95bjul’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’Wanna sell your stuff, without sellin’ out as someone you’re not?’ tag=’h1′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’50’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz95bves’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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You’re a HEADLINER if you:

Are introducing new revenue streams to your established, go-to biz
Have launched a digital product before and wanna step even further back on client work
Want an irresistible sales message in tune with your dream peeps
Are ready to spend more time in your sparklin’ genius zone
Wanna amplify your ROI with an expert on board
Crave sales copy that sounds like you

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[av_heading heading=’Hitting the publish button on your sales page. Then poppin’ a post or two on socials. And hoping your digital product, course or membership sells… ‘ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz95z7b0′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

So, whether you’re launching your first or your 50th digital product… You know one thing’s for sure: your launch list is longer than the line at an ABBA reunion show. And to-dos are stacking up faster than Cher’s exceptional wig collection. It’s draggin’ you down.

Sure, you’re all about your dazzlin’ offer, but mastering captivating, persuasive, how-did-you-get-in-my-head copy feels like a stressful mystery that you don’t wanna solve. And investing hours in perfecting the lot makes a little snore whistle outta your nose. Because you know gettin’ in tune with your dream peeps is paramount to your launch’s success. But where the devil’s the time?

I know it. You know it. The whole online world knows it: you don’t do things by halves. So you wanna make darn tootin’ sure you have proper sales copy in place. Then, stage-dive it out into the world to a stadium of raving fans ready to rock.

Or if this isn’t your first swing around the stadium, you wanna snatch up an extended member of your team to support ya through ongoing launches, so you can get to creating your product. Yet…
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[av_heading heading=’Right now, your flamin’ launch feels more like three kettles of steam pourin’ outta your earholes’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’30’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz960fzp’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’Because it’s been a hard slog creating your product (or it’s about to be), and you know it deserves one helluva sales experience to ignite its impact.’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’38’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#cd2d4b’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz960su4′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

But how will your sales message shine a spotlight on its original difference? What’ll it take to get language in tune with your superfans? And depending on where someone’s at in your sales process, what’ll *actually* motivate them to buy? (So that your time and effort’s rewarded)

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[av_heading heading=’While your intentions really do rock… you and I both know that without an expert launch copywriter on board, that last minute scramble’s inevitable ‘ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’38’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#cd2d4b’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz9627mk’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

Take a peek behind the curtain of your alternative

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[av_heading heading=’For this launch to go off with a bang (minus lost sanity), it calls for a rockin’ combo of originality (to spike curiosity), personality (for a memorable message) and psychology (to optimise words for conversions).’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-34ofhep’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

Here’s your ticket to reapin’ the benefits without pouring endless hours into doing it yourself (you wanna be pouring margs down your guzzler instead).
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[av_heading heading=’Enter: Your Headliner Launch Copywriter’ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’50’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ca2e4a’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’30’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-13vsmtd’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
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[av_heading heading=’These rockin’ sales copywriting packages with your own personal launch copywriter by your side are designed to ignite your launch and catapult it into the world with:’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-2mofq0x’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

Waaaay more disco inferno fun and waaay less overwhelm
Amplified certainty, knowing you’re in tune with the right people
Psychology-backed, personality-packed launch copywriting
A clear, original and compelling message that captivates
Killer support from your launch copywriter throughout (and a cheeky cheers once the curtain closes too)
More time to enjoy the process (and its results)

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[av_heading heading=’WORDS FROM HEADLINERS’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’30’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-8mt0pd’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading='”We sold out in 24 hours.” – Morgan Spencer, Martini Mondays’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’40’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’30’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-2cj458h’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading='”I knew exactly what was happening and when. You exceeded my expectations and got what I wanted to achieve!” – Pam Hird, Nutritionist’ tag=’h5′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’40’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’30’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz96hqci’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’“I was so excited to choose Readcity because I wanted to invest in someone I knew I could trust. Receiving the final deliverables in my inbox got me all excited and I’m blown away by the strategic and creative way Dan wrote my sales page, voice guide and launch emails! It was such an EASY experience working with Dan, she made my business feel heard and her communication throughout the whole process was incredibly smooth. THANK YOU x a billion Dan!” – Solandrah, My CEO Collective’ tag=’h6′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’40’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’30’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz96ik32′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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“This was my first ever official launch and I sold my goal of 10 mentorship spaces in launch week using Dan’s copy! I sold another 10 in my second launch, which brought in a total of $100k in sales or 5671% ROI. On the back of the launch, I had a surge in interest for my mentorship program, my digital product and done for you services which was great. I still continue to use this launch copy to promote my offer, in proposals and even conversations! It’s been really beneficial in how to articulate and communicate my offer. My results were the inspo for Dan’s launch packages! I love that for me! Dan, launch copy really is your superpower. Through understanding the audience so well and communicating the offer in on-brand messaging across socials, emails and the sales page. I see people outsource their sales page copy, but they struggle with emails and socials. But this is where you sell, so it’s important to have the message consistent. I highly recommend a launch package with Dan. The process was a breeze and she packaged everything up so well, making it an easy and stress-free launch!“

– Morgan Spencer, Martini Mondays
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[av_heading heading=’You get amped up about:’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz96v6re’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

Saying “sayonara!” to client work
Making one helluva splash with your launch
Sales copy that sounds like you (and not like a hard, bleugh sell)
A seamless process and speedster timeline to take the stress outta your next launch
Bringing your strong, original brand voice and sales copy together for maximum impact
Having truckloads more time to focus on your marketing, sales, even existing client work and creating your course or products (so you can launch sooner)

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[av_heading heading=’🎶 LET’S BLAZE YA LAUNCH’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’16’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ca2e4b’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz97165d’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’ Where your killer voice meets psychology-backed, personality-packed sales copywriting ‘ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’50’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#efc002′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz971l5z’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
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[av_heading heading=’G’day, rock star. I’m your launch copywriter – Salesman Dan’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-7nnl5d’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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I’ve helped a bunch of rebellious brands like yours sell without selling out as someone they’re not. Because selling your stuff doesn’t have to feel like some creepster central fiasco with rusty watches up for grabs (YOINK!). It can actually sound like you (and feel fun).

Sure, you can give writing your own sales copy a crack. If you actually do it. Or, is that what’s held up getting your digi product into the pockets of many? Because it keeps slidin’ to the end of your to-dos (happens to the best of us). Honestly, sounding salesy kinda freaks your face off. Where to start? …Will it even work? …Do I have to give away steak knives?

Or maybe you’ve already tried writing your own sales copy. And that’s exactly why you’re here. Because it didn’t quite work out the way you’d planned. And deep down in that sparkly heart of yours, you already know that spilling your time into getting it *right* feels overwhelming. Because it’s harder than you thought.

After investing thousands in upleveling my biz skills, learning the ins and outs of brand personalities, the strategies behind sales (heck, I even have a degree in psychology!), I’ve seen first-hand how investing in your own brand has the potential to change every-bloody-thing. I’d bloody love to be your trusty launch copywriter.

Focus on all the stuff you love, while I research and write your launch copy across your website, socials and emails.
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[av_heading heading=’Sales and Launch Trainin’ (TOOT TOOT)’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz979rb5′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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[av_image src=’https://readcitywriting.com/wp-content/uploads/2022/02/seven-figure-emails-copyhackers-launch-training.png’ attachment=’5497′ attachment_size=’full’ copyright=” caption=” image_size=” styling=” align=’center’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ hover=” appearance=” link=” target=” title_attr=” alt_attr=” img_scrset=” lazy_loading=’disabled’ id=” custom_class=” template_class=” av_element_hidden_in_editor=’0′ av_uid=’av-kz98nitu’ sc_version=’1.0′ admin_preview_bg=”][/av_image]

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[av_heading heading=’Take Sarah from Digital Bloom for example’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-1w1t9hd’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

Sarah created a course, Canva for Beginners. This course was designed to help hair, beauty and wellness brands create their own on-brand graphics for social media. The only problem? They didn’t know what the hell Canva was.

Once Sarah and the Digital Bloom crew had their rockin’ voice guide, we embarked on a Launch Starter road trip.

First, the name. Something that encompassed what her rockin’ peeps were getting, in words they understood.

Enter: The Social Graphic Glowup.

Next we worked together to brainstorm Sarah’s webinar topic, Readcity created the sales page, launch email sequence and socials. All aligned with Digital Bloom’s problem aware crew, motivated by price and bonus inclusions. With 130 webinar views and 13 sales in launch week, Digital Bloom now have their launch copy automated on an evergreen funnel to use over and over.

Launch week saw a 128% ROI (now evergreen)
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You know your brand’s in perfect hands when you’ve got a beautiful babe like Dan rockin’ your sales copy. The entire process from start to finish was completely flawless. Dan made it her mission to understand my dream peeps, really stand in their shoes and see through their eyes. A standout for me (hard, because everything Dani does is a standout), was Dani’s outside the box infusion of ideas to enhance the launch of my course beyond anything I had heard of before. I truly felt these gold nuggets were the perfect additions to compliment my brand, voice and make the audience have that ‘wow’ factor before purchase. Dan has this infectious enthusiasm to see your launch shine centre stage, no matter what you are launching, she is behind your 110%, your biggest launch copywriter cheerleader, rockin’ next to you every step of the way. Oh and that yucky imposter syndrome that creeps in when you’re launching (yeah, it does…), Dani made me feel calm, cool and collected, inspiring me to know ‘I got this.’

– Sarah Garner, Digital Bloom

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[av_one_full first min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” mobile_column_order=” min_col_height=” padding=’70px,,,’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” border=” border_style=’solid’ border_color=” radius=” radius_sync=’true’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=’right-to-left’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” mobile_col_pos=’0′ id=” custom_class=” template_class=” aria_label=” av_uid=’av-1q415ap’ sc_version=’1.0′]

[av_heading heading=’Your headliner pass offers VIP access to:’ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’50’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ca2e4a’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-1nswe3l’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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[av_heading heading=’VOICE GUIDE’ tag=’h4′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-1k0jhf5′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’A rockin’ guide to recreate your sound then apply your personality-packed voice to your launch copy ‘ tag=’h6′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz98rj3d’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_image src=’https://readcitywriting.com/wp-content/uploads/2022/01/Flamin-Launch-Copy-Disco-Ball.png’ attachment=’5218′ attachment_size=’full’ copyright=” caption=” image_size=” styling=” align=’center’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ hover=” appearance=” link=” target=” title_attr=” alt_attr=” img_scrset=” lazy_loading=’disabled’ id=” custom_class=” template_class=” av_element_hidden_in_editor=’0′ av_uid=’av-1fm3lwx’ sc_version=’1.0′ admin_preview_bg=”][/av_image]

[av_heading heading=’AMPED-UP RESEARCH’ tag=’h4′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-1e0g7ep’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’Direct research with your dream peeps to get their dreams, hopes and fears outta the green room and centre stage on your sales copy to make ‘em feel like you’re inside their mind’ tag=’h6′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz98th7c’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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[av_heading heading=’SALES PAGE COPY, OPT-IN PAGES, EMAIL + SOCIALS’ tag=’h4′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-19xrfdt’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’Focus on creating your product, killin’ it with your marketing, pre-launch content to bring your dream peeps up to speed and supporting potential customers while I create the rest’ tag=’h6′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kz98v4a4′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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[av_heading heading=’Disco inferno: sales copywriting to ignite your flamin’ launch’ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’50’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ca2e4a’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’30’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-14foapd’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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[av_heading heading=’BYO (BUILD YOUR OWN)’ tag=’h4′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’20’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-11uggip’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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No two launches are the same, I get that. So depending on your product, existing research, launch goals and the level of support you’d like along the road to rockin’ your launch, you can pick and choose from the below. Just let me know what you’re thinkin’ when you reach out, and I’ll put together a custom quote. Please note: all launch packages begin with a mini or standard voice guide.
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[av_button label=’EXPLORE’ icon_select=’yes’ icon=’uf109′ font=’flaticon’ icon_hover=’aviaTBicon_hover’ link=’manually,https://hello.dubsado.com:443/public/form/view/61fdebb3a5eff8d5f596389a’ link_target=’_blank’ size=’large’ position=’center’ label_display=” title_attr=” color_options=” color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ btn_color_bg=’theme-color’ btn_custom_grad_direction=’vertical’ btn_custom_grad_1=’#000000′ btn_custom_grad_2=’#ffffff’ btn_custom_grad_3=” btn_custom_grad_opacity=’0.7′ btn_custom_bg=’#444444′ btn_color_bg_hover=’theme-color-highlight’ btn_custom_bg_hover=’#444444′ btn_color_font=’theme-color’ btn_custom_font=’#ffffff’ btn_color_font_hover=’white’ btn_custom_font_hover=’#ffffff’ border=” border_width=” border_width_sync=’true’ border_color=” border_radius=” border_radius_sync=’true’ box_shadow=” box_shadow_style=’0px,0px,0px,0px’ box_shadow_color=” hover_opacity=” sonar_effect_effect=” sonar_effect_color=” sonar_effect_duration=’1′ sonar_effect_scale=” sonar_effect_opac=’0.5′ id=” custom_class=” template_class=” av_uid=’av-tav2jl’ sc_version=’1.0′ admin_preview_bg=”]

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[av_heading heading=’LAUNCH STARTER’ tag=’h4′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’20’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-p1zljl’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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You: nurture your audience, share pre-launch content, perfect your offer. I: put together every piece of sales copy you need to sell a low price point offer for your live launch, designed to turn everygreen overtime and bring sales into your business over and over. Let’s rock!
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Launch Starter

2-Hour Zoom Consult
Mini Voice Guide
- Voice Workbook
- Brand & Customer Overview
- Brand Archetype & Core Personality
- Values & Personality to Voice
- Word Bank
- Overarching Brand Message
- 200 word brand bio
Voice of Customer Research
Ideal Customer Interviews
Doors Open/Waitlist Building Email Opt In Page
3 X Offer Messaging Concepts (One to Use)
1250-2000 Word Sales Page
5 X Sales Emails
5 X Social Posts
Video Runthrough of Each Deliverable
2 Rounds of Revision
Professional Proofread

30-day Turnaround

From $4995 + GST
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[av_button label=’ENQUIRE’ icon_select=’yes’ icon=’uf109′ font=’flaticon’ icon_hover=’aviaTBicon_hover’ link=’page,5500′ link_target=” size=’large’ position=’center’ label_display=” title_attr=” color_options=” color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ btn_color_bg=’theme-color’ btn_custom_grad_direction=’vertical’ btn_custom_grad_1=’#000000′ btn_custom_grad_2=’#ffffff’ btn_custom_grad_3=” btn_custom_grad_opacity=’0.7′ btn_custom_bg=’#444444′ btn_color_bg_hover=’theme-color-highlight’ btn_custom_bg_hover=’#444444′ btn_color_font=’theme-color’ btn_custom_font=’#ffffff’ btn_color_font_hover=’white’ btn_custom_font_hover=’#ffffff’ border=” border_width=” border_width_sync=’true’ border_color=” border_radius=” border_radius_sync=’true’ box_shadow=” box_shadow_style=’0px,0px,0px,0px’ box_shadow_color=” hover_opacity=” sonar_effect_effect=” sonar_effect_color=” sonar_effect_duration=’1′ sonar_effect_scale=” sonar_effect_opac=’0.5′ id=” custom_class=” template_class=” av_uid=’av-gq29u9′ sc_version=’1.0′ admin_preview_bg=”]

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[av_heading heading=’PRO-BAR BAND’ tag=’h4′ style=’blockquote classic-quote classic-quote-left’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=’,,-10px,’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-e4undd’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’LAUNCH LEGEND’ tag=’h4′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’18’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’20’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-c13vsh’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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You’ve tested your offer and perfected your digital product, now it’s time to create a ground-shaking entrance with your online course. Let’s roll that bad boy in psychology, rock it with strategy and creatively combine your original rock star status with memorable copy that demands attention. Best suited to mid-high ticket offers.
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Launch Legend

Everything inside Launch Starter

Extra 60-minute Strategy Meeting
3 x Overarching Sales Message Concepts to Choose Direction
Sales Page up to 5000 words
Additional 10 customer interviews
5 Additional Emails
5 Additional Social Posts
Content Audit
30-min launch debrief meeting
Non-purchase Client Followup Survey

30-Day Turnaround

From $9995 + GST
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