It’s easy to use terms interchangeably, without knowing what they really mean. Like crocodile and alligator, affect and effect, isle and aisle. Brand identity and brand image are in the same boat. They’re the Olsen twins of business (fraternal, not identical). They might boogie to a similar beat, but they’re not interchangeable. Image and […]
In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop.