FACT: Brand personality, voice and tone all live on a confusingly close frequency. Especially if they’re not terms you use on the reg’. Are they all important? Darn tootin’! And brand personality? It’s a huge part of your brand’s identity. Flamin’ hot tip: It doesn’t matter how many social followers you have, or how much […]

Brand Personality: Where Does it Sit with Voice and Tone?

Brand Voice, featured

Building a brand personality from scratch can feel near impossible. Just like a triple Big Mac with all the trimmings and extra cheesy goodness melting from the sides – ‘where do you start?’  Today I’m bringing you 3 brand personality examples to inspire your own. Why Does Brand Personality Matter? Sure, we can all go […]

3 Brand Personality Examples to Obsess Over


In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

Hey, I'm Dan

Meet your writer

free stuff


Free masterclass

Paste your form code here by placing an embed box

A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan