So you wanna ramp up your copy game, huh? Well you’re in the right place, señorita. A few adjustments to your writing style can be all it takes. Enter: the passive and active voice. Don’t mistake these new terms as mumbo jumbo! Nah, they’re actually pretty cool. Fun fact: Changing a passive voice into an active […]
Okay, muchachos. Here’s the thing, we know you’ve delved into the depths of your specific target market one thousand and twenty-seven times. You’ve discovered who they are, what they want and even how you’re going to get to them. Heck, you may even have a sketch of ‘Cleo,’ a member of your target audience thumbtacked […]
In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop.