Voice

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[av_heading heading=’BAR BAND | VOICE GUIDES + COPY FOR REBELLIOUS BRANDS’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’16’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ca2e4b’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky89utyg’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’Wish you could find killer words for your brand as easily as a bass player finds excuses for a break?’ tag=’h1′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’50’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky89v0l4′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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You’re a BAR BAND if you:

Crave a deeper understanding of your ideal peeps (and how to engage them)
Have been in biz a 1-2 years or are rebranding and wanna get it right
Wanna show up as the *real* you through your copy
Are looking to sharpen the edges of your brand
Are ready to simplify and extend your voice
Want an impactful, original personality
Wanna please the *right* crowd

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[av_heading heading=’LEMME GUESS:’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-2h7pgln’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

You’re rockin’ the logo, brand colours and photos…

Sure, you get the gist of your brand’s sound. “It’s all up here” *taps noggin.*

BUT when it comes to your brand’s personality? You feel like someone’s *Zzzrouwww* turned out the lights. Every time you go to write a social caption, email or secret love note – the words feel like the floor of a mosh pit. AKA soggy, scrambled and hard to scrape together.

And it’s near impossible to share your noggin juice with someone else, so they can write like the brand too.
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[av_heading heading=’So, one of two things happens:’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’30’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-5c5bu3′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’1. You waffle.’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’38’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#cd2d4b’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8a5hru’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

Tryin’ to get all the words out, but never really knowing if your dream peeps jam with ‘em.

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[av_heading heading=’2. You procrastinate. ‘ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’38’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#cd2d4b’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8a6x1v’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

And share little to no new content because you have no idea how to truly show up as ‘you’.

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[av_heading heading=’3. You order a jug of margaritas.’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’38’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#cd2d4b’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8a7czt’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

Because margaritas fix everything, and you have proof.

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^^ You caught me. That was three.

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[av_heading heading=’You know that if you keep this gig up, slowly but surely, you’ll blend into the crowd faster than a pair of leather pants at a KISS concert. Because:’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-stds7v’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

Your words lack consistency (which means they also lack trust-building and memorability, so you blend the hell in)
You’ll keep writing in a voice that doesn’t feel like the real you (so it’s a bit all over the place and as confusing as margosquitas)
You’ll keep putting off writing or taking a bajillion years to finish (because you have no clear direction to word rockin’)
You’re not pourin’ sweet, sweet lovin’ into your brand to define exactly what makes you different so potential clients struggle to recall you over others’

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[av_heading heading=’🎶 FACT SOLO:’ tag=’h2′ style=’blockquote classic-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’10’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8ac96p’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’You’re here because you feel like your brand’s voice is mumblin’ in the corner, sippin’ lukewarm water’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’50’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’30’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-5ja3nv’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

You find it tricky to string together sentences that *move* people.

If you’re being honest, you’ve never thought much about being consistent with your language, and the overall effect that has. So you have no bloody idea where to start.

And you’re doin’ all the things but feeling like nothin’s getting through to your dream peeps.

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[av_heading heading=’You get jazzed just thinkin’ about: ‘ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8bj9ar’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

Competing with the big guys
Being seen as your industry’s go-to
Knowing what to say and how to say it
Becoming unshakeably recognisable (and memorable)
Showing up as the *real* you to engage your dream clients
Writing quicker with a clear direction and original personality
Knowing how to communicate your difference so dream peeps *get* you, and you can create a cohesive brand experience

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[av_heading heading=’*Hands mic to you* ‘ tag=’h3′ style=’blockquote classic-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’30’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8bmlq6′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’Let’s knee-slide your brand under the spotlight with an original sound that captivates crowds, converts the *right* peeps into raving fans and always sounds like you, no matter who’s behind the keys’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’40’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’30’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8bmuxn’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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[av_heading heading=’Hey you little rock star, I’m Dan.’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-13xhpvv’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

I’ve jazzed up words for ambitious brands big and small, so I know you’re here because you wanna stand out. But right now you feel like you’re kinda missing the mark. Oh boy, have I been there.

Here’s the dealio: it’s near impossible to create a consistently rockin’, memorable brand without a clear guide. Add a coupla’ extra people writing your brand’s copy here and there – and you may as well have 3 lead singers scatting at the same time.

After creating 50+ brand voice guides, I know exactly how to pull all the magic outta you and your brand – the differentiators, memorable elements and new killer concepts.

Then? Transform these into a clear voice guide (you’ll actually use). All so you can confidently create rockin’ copy that sounds consistently you (even if someone else is writing for ya).
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[av_heading heading=’I was once where you are now (not kidding)’ tag=’h2′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#e2a021′ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’50’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8bre8m’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

Nothing set me apart from other copywriters because I’d fallen into the trap of thinking that being professional meant being serious all the time. And that I needed to speak like some robotic textbook to be taken seriously. Not to mention the ridic corporate outfits I’d buy for photoshoots to complete the facade.

I was ghostly invisible and knew I had to start being more me, to be less them. So, I dug deep into my dream clients’ minds (psychology background here) and discovered what actually made me different. What my existing clients liked, and what I wanted to be known for. Then I wrapped it all up into a crispy voice guide and have been nibblin’ it ever since. (Pepper mushroom flavoured, thanks for asking.)

I can’t tell you how damn liberating it feels to know exactly how to show up as the real me in my biz (blazer and acrylic nail-free). All in language I know sticks inside my dream peeps’ sparklin’ skulls. Because, word science.

Now? I don’t speak like the goopy corporate robot I thought I had to be. Think more like if Jack Black squeezed into some leather pants and drank margs all day.

Now I help rebellious business owners like you rock your original lyrics, rhythm and message like a catchy riff that leads dream peeps straight to you
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[av_heading heading=’Your voice guide gives you:’ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’50’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ca2e4a’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8bwub0′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[/av_one_full][av_one_third first min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” mobile_column_order=” min_col_height=” padding=’0px’ padding_sync=’true’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” border=” border_style=’solid’ border_color=” radius=” radius_sync=’true’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=’bottom-to-top’ link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” mobile_col_pos=’0′ id=” custom_class=” template_class=” aria_label=” av_uid=’av-b59u2j’ sc_version=’1.0′]

[av_image src=’https://readcitywriting.com/wp-content/uploads/2022/01/Artboard-5-copy-4.png’ attachment=’5374′ attachment_size=’full’ copyright=” caption=” image_size=” styling=” align=’center’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ hover=” appearance=” link=” target=” title_attr=” alt_attr=” img_scrset=” lazy_loading=’disabled’ id=” custom_class=” template_class=” av_element_hidden_in_editor=’0′ av_uid=’av-4sogcr’ sc_version=’1.0′ admin_preview_bg=”][/av_image]

[av_heading heading=’Tools to position you as an expert in your industry with an original groove’ tag=’h4′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8bx3f6′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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[av_heading heading=’Exact terms and phrases to create consistency across your brand platforms’ tag=’h4′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8bxfbb’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_image src=’https://readcitywriting.com/wp-content/uploads/2022/01/Artboard-5-copy-3.png’ attachment=’5373′ attachment_size=’full’ copyright=” caption=” image_size=” styling=” align=’center’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ hover=” appearance=” link=” target=” title_attr=” alt_attr=” img_scrset=” lazy_loading=’disabled’ id=” custom_class=” template_class=” av_element_hidden_in_editor=’0′ av_uid=’av-8ow917′ sc_version=’1.0′ admin_preview_bg=”][/av_image]

[av_heading heading=’Confidence to write or outsource copy, knowing it’s all expanding your brand’s impact’ tag=’h4′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#0a373c’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8bxkah’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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[av_heading heading=’Your Next Outta-This-
World Bar Band Hit’ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’50’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ca2e4a’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’30’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8bz5x0′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[/av_one_full][av_one_third first min_height=’av-equal-height-column’ vertical_alignment=’av-align-middle’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” mobile_column_order=” min_col_height=” padding=’30px’ padding_sync=’true’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” border=” border_style=’solid’ border_color=” radius=” radius_sync=’true’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=’#0a373c’ background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” mobile_col_pos=’0′ id=” custom_class=” template_class=” aria_label=” av_uid=’av-cp080b’ sc_version=’1.0′]

[av_heading heading=’NOGGIN SPARKLER SESH’ tag=’h4′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’20’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-a6lrij’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_textblock textblock_styling_align=” textblock_styling=” textblock_styling_gap=” textblock_styling_mobile=” size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#ffffff’ id=” custom_class=” template_class=” av_uid=’av-8s8a0r’ sc_version=’1.0′ admin_preview_bg=”]
Ready to jazz up existing copy? Wanna explore key themes you’re already rockin’? Sometimes all it takes is a second pair of peepers to dust off the stage and find little treasures hiding under trap doors. This is a quick, 60-minute 1:1 with me to check out what you’re shakin’ and review your copy or noggin sparkle about a topic like naming or content mapping.
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[av_toggle title=’WHAT’S INSIDE’ tags=” custom_id=” av_uid=’av-59z3h7′ sc_version=’1.0′]

Noggin Sparkler Sesh

60-min Zoom Call
Pre-Questionnaire
Brainstorming/Strategising

$295 + GST
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[av_button label=’BOOK IN’ icon_select=’yes’ icon=’uf109′ font=’flaticon’ icon_hover=’aviaTBicon_hover’ link=’page,4594′ link_target=’_blank’ size=’large’ position=’center’ label_display=” title_attr=” color_options=” color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ btn_color_bg=’theme-color’ btn_custom_grad_direction=’vertical’ btn_custom_grad_1=’#000000′ btn_custom_grad_2=’#ffffff’ btn_custom_grad_3=” btn_custom_grad_opacity=’0.7′ btn_custom_bg=’#444444′ btn_color_bg_hover=’theme-color-highlight’ btn_custom_bg_hover=’#444444′ btn_color_font=’theme-color’ btn_custom_font=’#ffffff’ btn_color_font_hover=’white’ btn_custom_font_hover=’#ffffff’ border=” border_width=” border_width_sync=’true’ border_color=” border_radius=” border_radius_sync=’true’ box_shadow=” box_shadow_style=’0px,0px,0px,0px’ box_shadow_color=” hover_opacity=” sonar_effect_effect=” sonar_effect_color=” sonar_effect_duration=’1′ sonar_effect_scale=” sonar_effect_opac=’0.5′ id=” custom_class=” template_class=” av_uid=’av-2nfw1n’ sc_version=’1.0′ admin_preview_bg=”]

[/av_one_third][av_one_third min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” mobile_column_order=” min_col_height=” padding=’30px’ padding_sync=’true’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” border=” border_style=’solid’ border_color=” radius=” radius_sync=’true’ column_boxshadow=’aviaTBcolumn_boxshadow’ column_boxshadow_color=’#e2a021′ column_boxshadow_width=’10’ background=’bg_color’ background_color=’#0a373c’ background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight=’aviaTBhighlight’ highlight_size=’1.1′ animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” mobile_col_pos=’0′ id=” custom_class=” template_class=” aria_label=” av_uid=’av-ky8c881t’ sc_version=’1.0′]

[av_heading heading=’MINI BRAND VOICE GUIDE’ tag=’h4′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’20’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-mpdh1n’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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Let’s stage-dive into everything your dream peeps can’t get enough of. We’ll jam out what makes you an original, uncover new concepts and apply them to a voice guide (you’ll actually use). Get comfy with the tools to get your best beat, rules around your rhythm and even a bio to moonwalk into the world.
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[av_toggle_container faq_markup=” initial=’0′ mode=’accordion’ sort=” styling=’av-minimal-toggle’ colors=’custom’ font_color=’#ffffff’ background_color=’#0a373c’ border_color=’#e2a021′ toggle_icon_color=’#e2a021′ colors_current=” font_color_current=” toggle_icon_color_current=” background_current=” background_color_current=” background_gradient_current_direction=’vertical’ background_gradient_current_color1=’#000000′ background_gradient_current_color2=’#ffffff’ background_gradient_current_color3=” hover_colors=” hover_font_color=” hover_background_color=” hover_toggle_icon_color=” alb_description=” id=” custom_class=” template_class=” av_uid=’av-iymnez’ sc_version=’1.0′ admin_preview_bg=”]
[av_toggle title=’WHAT’S INSIDE’ tags=” custom_id=” av_uid=’av-gry03v’ sc_version=’1.0′]

Mini Voice Guide

60-min Zoom Consult
Voice Workbook
Brand & Customer Overview
Brand Archetype & Core Personality
Values & Personality to Voice
Word Bank
Overarching Brand Message
200 Word Brand Bio (what you do, for whom and why)

10-day Turnaround

$1495 + GST
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[av_button label=’ENQUIRE’ icon_select=’yes’ icon=’uf109′ font=’flaticon’ icon_hover=’aviaTBicon_hover’ link=’page,3773′ link_target=” size=’large’ position=’center’ label_display=” title_attr=” color_options=” color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ btn_color_bg=’theme-color’ btn_custom_grad_direction=’vertical’ btn_custom_grad_1=’#000000′ btn_custom_grad_2=’#ffffff’ btn_custom_grad_3=” btn_custom_grad_opacity=’0.7′ btn_custom_bg=’#444444′ btn_color_bg_hover=’theme-color-highlight’ btn_custom_bg_hover=’#444444′ btn_color_font=’theme-color’ btn_custom_font=’#ffffff’ btn_color_font_hover=’white’ btn_custom_font_hover=’#ffffff’ border=” border_width=” border_width_sync=’true’ border_color=” border_radius=” border_radius_sync=’true’ box_shadow=” box_shadow_style=’0px,0px,0px,0px’ box_shadow_color=” hover_opacity=” sonar_effect_effect=” sonar_effect_color=” sonar_effect_duration=’1′ sonar_effect_scale=” sonar_effect_opac=’0.5′ id=” custom_class=” template_class=” av_uid=’av-e8rgt7′ sc_version=’1.0′ admin_preview_bg=”]

[/av_one_third][av_one_third min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ margin=’0px’ margin_sync=’true’ mobile_breaking=” mobile_column_order=” min_col_height=” padding=’30px’ padding_sync=’true’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” border=” border_style=’solid’ border_color=” radius=” radius_sync=’true’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=’#0a373c’ background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” mobile_col_pos=’0′ id=” custom_class=” template_class=” aria_label=” av_uid=’av-d5sfjv’ sc_version=’1.0′]

[av_heading heading=’PRO-BAR BAND’ tag=’h4′ style=’blockquote classic-quote classic-quote-left’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=’,,-10px,’ padding=’0′ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ajrfzf’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_heading heading=’MINI VOICE GUIDE + ABOUT PAGE’ tag=’h4′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=’18’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’20’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-kyo0hhl7′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

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You’re damn driven to rock out with your originality out. That’s why getting your brand’s beat in tune with your dream peeps sounds like a goddamn treat. Not to mention, it makes DIYing consistent copy a walk in the dark (only this time with crystal clear night goggles #yourewelcome). Bang that bad boy onto your SEO, conversion-optimised about page (often one of the most viewed web pages) and creak open the door to your place on the internet (you actually wanna send people to).
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Mini Voice Guide + About Page

Everything in the Mini Voice Guide +

Extra 30-min Zoom Consult
About Page Workbook
SEO Optimisation
Video Run-through
Copy Deck Format
2 Rounds of Revisions

20-day turnaround

From $2498 + GST
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[av_heading heading=’FREE MASTERCLASS’ tag=’h4′ style=’blockquote modern-quote’ subheading_active=” show_icon=” icon=’ue800′ font=’entypo-fontello’ size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’15’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=” margin_sync=’true’ padding=’20’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=’manually,http://’ link_target=” id=” custom_class=” template_class=” av_uid=’av-ky8bzjtg’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]

[av_image src=’https://readcitywriting.com/wp-content/uploads/2022/02/Blue-Orange-Nature-Traveling-Youtube-Channel-Art-1.png’ attachment=’5551′ attachment_size=’full’ copyright=” caption=” image_size=” styling=” align=’center’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ hover=” appearance=” link=’manually,https://readcitywriting.com/free-masterclass’ target=” title_attr=” alt_attr=” img_scrset=” lazy_loading=’disabled’ id=” custom_class=” template_class=” av_element_hidden_in_editor=’0′ av_uid=’av-kzaw6r4v’ sc_version=’1.0′ admin_preview_bg=”][/av_image]

Your First Discoverable Online Article

Together, we’ll stage-dive into:

An introduction to what SEO is, and why it matters, so you can use it as your 24/7 marketing machine even if you’re not tech-savvy, don’t have much time and feel bored already.
You’ll learn what SEO is, and the key terms you need demystified for your killer competitive advantage
Uncover the 4 SEO myths to kick to the curb, so you can rock outta confusionville and into discovery city
Know how to choose your blog topic to stage-dive into the world to maximise your opportunity for results
Discover how to make $$ from your blog by choosing the right backstage room, so blogging is actually worth your time

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[av_button label=’WATCH NOW’ icon_select=’yes’ icon=’uf109′ font=’flaticon’ icon_hover=’aviaTBicon_hover’ link=’page,5540′ link_target=” size=’large’ position=’center’ label_display=” title_attr=” color_options=” color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ btn_color_bg=’theme-color’ btn_custom_grad_direction=’vertical’ btn_custom_grad_1=’#000000′ btn_custom_grad_2=’#ffffff’ btn_custom_grad_3=” btn_custom_grad_opacity=’0.7′ btn_custom_bg=’#444444′ btn_color_bg_hover=’theme-color-highlight’ btn_custom_bg_hover=’#444444′ btn_color_font=’theme-color’ btn_custom_font=’#ffffff’ btn_color_font_hover=’white’ btn_custom_font_hover=’#ffffff’ border=” border_width=” border_width_sync=’true’ border_color=” border_radius=” border_radius_sync=’true’ box_shadow=” box_shadow_style=’0px,0px,0px,0px’ box_shadow_color=” hover_opacity=” sonar_effect_effect=” sonar_effect_color=” sonar_effect_duration=’1′ sonar_effect_scale=” sonar_effect_opac=’0.5′ id=” custom_class=” template_class=” av_uid=’av-ky8c2mg7′ sc_version=’1.0′ admin_preview_bg=”]

[/av_one_third][/av_section][av_button_big label=’TRUCK BACK TO HERE’ description_pos=’above’ icon_select=’yes-left-icon’ icon=’uf106′ font=’flaticon’ icon_hover=’aviaTBicon_hover’ link=’page,689′ link_target=” title_attr=” color=’theme-color’ btn_custom_grad_direction=’vertical’ btn_custom_grad_1=’#000000′ btn_custom_grad_2=’#ffffff’ btn_custom_grad_3=” btn_custom_grad_opacity=’0.7′ custom_bg=’#444444′ color_hover=’theme-color-highlight’ custom_bg_hover=’#444444′ color_font=’theme-color’ custom_font=’#ffffff’ color_font_hover=’white’ custom_font_hover=’#ffffff’ border=” border_width=” border_width_sync=’true’ border_color=” border_radius=” border_radius_sync=’true’ box_shadow=” box_shadow_style=’0px,0px,0px,0px’ box_shadow_color=” hover_opacity=” sonar_effect_effect=” sonar_effect_color=” sonar_effect_duration=’1′ sonar_effect_scale=” sonar_effect_opac=’0.5′ id=” custom_class=” template_class=” av_uid=’av-ky8ct5r4′ sc_version=’1.0′ admin_preview_bg=”]
But if you think you’re more of an
Opening Act or Headliner
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free stuff

YOUR FIRST DISCOVERABLE ONLINE ARTICLE

Free masterclass

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Your friendly, neighbourhood copy tour manager. Here to help ambitious business rock stars like you rock your copy at every stage of your biz road trip.