‘We know all of this stuff – we want REAL creative marketing ideas!‘
You asked, we listened.
Small business owners like you don’t have wads of cash to splash about willy-nilly. And you certainly don’t have time to waste on marketing ideas that don’t work.
As well as having a clear digital marketing strategy, it’s important to consider introducing new and creative marketing ideas into your business.
You want impressionable marketing strategies that will actually pack a punch. To try something more than just posting on Instagram and praying that it’s enough to bring in the sales. And, just as importantly, you want to stand out! So here you have it, we’ve put together 5 creative marketing ideas for you to try out today.
Who doesn’t adore a goodness-stuffed envelope or parcel in the mail? No one, that’s who!
Getting cool stuff in the mail seems like a faint and distant memory… A montage of quilled pens, tea-stained pages and flocks of tiny birds with little satchels spreading across the sky…
Okay, it wasn’t that long ago. But when was the last time you actually received something lumpy and cool that wasn’t:
Here’s the thing. Lumpy mail isn’t a new idea. People just love presents. And isn’t an envelope the cheapest darn wrapping paper ever? If you’re a savvy business owner, then you know this to be true!
And these don’t have to be extravagant – heck, we receive a free shoe strap extender in the post and we’re stoked!
There’s a famous story about a business who sent out boomerangs with ‘we miss you come back’ written on them. Is that not one of the most creative marketing ideas that didn’t get enough attention or what?
The incredible Jess Rufus from Collabosaurus is our fave expert in collaborations for businesses (you NEED to check out her podcast Stop Collaborate and Listen immediately!).
On the Collabosaurus website, they list their favourite collaboration example of all time. Oh, and we are giving it heart eyes too!
When Samantha Wills and Yellowglen combined forces to create the limited edition Peacock Lane sparkling wine, a little bit of magic happened. Teaming Samantha’s engaged audience and design expertise with Yellowglen’s existing influence and manufacturing experience, everyone was all like ‘mwah mwah, bellissimo!’
So how can you use collaborations in your business? To get in front of someone else’s audience, strengthen your connections and create your own type of magic, of course!
No, no… We’re not saying be one of those preachy guys. You know the ones who post links to their site and immediately leave? Yeah, they’re not much fun.
A far more effective creative marketing strategy is to genuinely engage. To actually add valuable information to a post and shimmer your expertise everywhere. If someone asks a question and you’re a specialist in a field – then post away! You may have even written an article about that exact topic and can link people through to the piece. Wink!
Just don’t be that other guy in Facebook groups who replies to everything with something like ‘I don’t know LOL just follow your instincts, girl lol.’ Ain’t nobody got time for that.
More connections equal more happy mouths talking about you and how much you’ve helped them. Aaaaand you can’t complain about that.
How do you get started? Have a flick through a Facebook group (Like Minded Bitches Drinking Wine is a good start for the biz ladies) when you’re watching something on Netflix that your partner chose and you’re not that into (c’mon, we’ve all been there). Or when you want to have a quick 10-minute break from your current project but also feel guilty for slacking off. Here you go, a creative marketing idea you can start using instead!
Marketing doesn’t have to be boring old flyers with daggy fonts in the post (someone had to say it). Let’s say, you’re a jewellery business and a customer has bought a lot of your necklaces but none of your rings.
A-ha! A low-cost creative marketing strategy you could try out is sending them their very own ring sizer. Couple this with a meaningful note from you saying you thought they’d find it handy and you’ve just stolen a special spot in their hearts.
Same goes for branded cute stuff.
Think key rings, stickers, adorable blank cards to send to friends. Of course, this will all depend on your target market… But offering surprise freebies to your customers can be an effective creative marketing idea to re-engage an existing customer.
Everyone love-hates secrets. But when someone’s sharing one with you, you feel pretty spesh, right? Yeah, us too (go on, spill). If your business has an online store, it may be worth your time investigating creating a secret one.
It’s not a magical portal that can only be entered by people who drink a shrinking potion. No, that would be just plain crazy!
It’s simply a password-protected page on your website. BUT! You’ll want your customer to feel all kinds of secret-sharing-good-inside. So, make a big deal about it. Get something snazzy printed out with foldout doors and the secret password inside… Do you think this would have more of an impact than simply linking it in an email? Yeah, we think so too.
We’d love to hear from you and our inbox is always open. Why not grab our free e-mail marketing funnel and bonus templates on your way?
Your friendly, neighbourhood copy tour manager. Here to help ambitious business rock stars like you rock your copy at every stage of your biz road trip.
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