With so many ways to drive traffic to your website, it can be hard to narrow down which channels will actually benefit your business. Hope marketing (or sitting and praying that your ideal client will stumble upon your website) is like trying to slice through a pineapple with a sad pipe cleaner. It just isn’t cutting it.
A quick note here. Of course, all of your marketing activities are ultimately leading to promoting an increase in sales. So, we’d suggest checking in with your analytics to make sure your marketing efforts have a strong ROI no matter your way of driving traffic to your website.
It can be tricky though, when you don’t exactly know where to start. Don’t worry, we’ve got you, gal! Here are seven ways to drive traffic to your website that are actually worth your time.
SEO is your best friend when it comes to driving traffic to your website. Without it, your hundreds of content pages and incredible products or services just won’t be seen in search engines as easily. And as a bonus, a clear SEO strategy is the cheapest way to rank in Google (i.e. you’re not forking out for advertising costs) and we’re all about optimising finances (more money for cocktails)! This goes for your website content, online articles, images, metadata and even your product descriptions.
Not sure about how to start implementing SEO strategies into your website? We’d recommend outsourcing to a professional to make sure you’re getting the best possible bang for your buck. At the end of the day, search engine traffic is boss. So you’ll want to make it as easy as possible for searchers to find your website when they’re looking for your exact product or service.
It’s so easy to get all swept up in the social side of social media – we get it. Usually, the story goes a little something like this… You begin running your social media accounts with business goals in mind. You know exactly what you want to achieve and how you are going to get there. But all of a sudden you’re measuring success by counting likes instead of leads to your website. Sound familiar?
Getting back to the core reason of why you are on social media in the first place is saaah important. What does your social media strategy look like and does it have a healthy dose of directing customers to your website? We would recommend keeping these directive posts well balanced. The last thing you want is for your audience to feel bombarded by posts that are continually sending them to your website and offering nothing else!
Don’t try encouraging website traffic in every post, maybe not every second or third either. But frequently enough to speak to your customer after gaining their trust and giving them a reason to actually want to click through. It’s pretty darn important to build a relationship and keep your brand’s vibe consistent before directing potential customers to your site. After all, they’re going to want to know what you’re all about before getting jiggy with your webby (you’ve got this, girl).
Email marketing is one of the more classic ways to drive traffic to your website and contrary to popular belief – it is SO not dead. In fact, it’s still bloody brill.
Targeting content to a specific group of people who are already interested in your product or service means that you’re acting – not waiting. And guess what? Your clients (or lead magnet lovers) are already a step ahead of the pack. I.e. they think you’re bangin’ and they are totes interested in what you’ve got to offer.
Send out valuable content to your email list and get them coming to your website for real reasons (not because you changed the font on your homepage). They’ll be more inclined to click through when the content you deliver is consistently ten outta ten.
This leads on from SEO strategies, but keeping your website active is one of the best ways to stay relevant in your industry. It also gives Google the heads up that you’re creating content regularly and is also a reason for potential clients to come and visit more. This will ultimately assist with your position in Google’s rankings and acts as a wonderful way to build relationships with your clientele.
Google always has the user’s experience in mind and goes nuts when you directly answer a question that someone is searching for. When Google can see that you’re an expert in your field, people are coming to pages on your website and staying because of your high-quality content, THAT is a massive score.
Alright, alright, you may feel like you’re selling out a little, but advertising your business is one of the most effective ways to drive traffic to your website. There’s nothing icky about it, it’s just the way digital marketing is heading towards (or has already started heading, if we’re being real).
Social media advertising is playing a huge role in generating leads for businesses right across the globe and these are a great tool to use when strategised correctly. Similarly, AdWords can work well for a wide range of businesses who may not necessarily have the resources to complete organic SEO.
While being seen and driving traffic to your website can be achieved in other ways, advertising your biz is worth considering too.
There are so many ways to drive traffic to your website but guest blogging is probably our fave. By connecting with business babes who have a close connection to your ideal audience or know-them-down-to-their-sock-style avatar, everybody wins.
Think about it. You get to share your words of wiz and their audience gains insight, entertainment or really, really important info. This also opens your reach up to a whole new (already targeted) audience (just make sure to check that the audience is actually targeted!).
Ideally, the business owner will want to promote your post and you no doubt will be coo-ee-ing out to your tribe to check it out too. Then, if readers la-la-loved your piece, your snazzy bio will lead them to exactly where you want them to be (a related landing page, of course!).
Similarly, having people guest blog on your site will have the same effect – directing two streams of audiences to your website. Connectivity, yo.
Not so wordy? Engaging in a copywriter’s services (we might know a guy) will not only take away the stress of writing these pieces, but it will also provide high-quality content to represent your brand in spaces where your business can gain traction, awareness and share value.
Basically, Google really loves links to your website, so the more the better. And in conjunction to this, adding your business to directories allows people to find you through other channels. As one of the more community-focused ways to drive traffic to your website, connecting your business to other platforms that your potential clients could be searching on is ace.
How do you drive traffic to your website? Will you be trying any of these ideas? Contact us today for your free 30-minute strategy consultation or to guest blog for us (you know you want to!).
Your friendly, neighbourhood copy tour manager. Here to help ambitious business rock stars like you rock your copy at every stage of your biz road trip.
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