FACT: Brand personality, voice and tone all live on a confusingly close frequency. Especially if they’re not terms you use on the reg’. Are they all important? Darn tootin’! And brand personality? It’s a huge part of your brand’s identity. Flamin’ hot tip: It doesn’t matter how many social followers you have, or how much […]

Brand Personality: Where Does it Sit with Voice and Tone?

Brand Voice, featured

  It’s easy to use terms interchangeably, without knowing what they really mean. Like crocodile and alligator, affect and effect, isle and aisle. Brand identity and brand image are in the same boat. They’re the Olsen twins of business (fraternal, not identical). They might boogie to a similar beat, but they’re not interchangeable. Image and […]

Brand Identity and Brand Image: Spot the Difference


A seriously legendary lady once wisely said, “a brand is a voice and a product is a souvenir.” Your clients want to hear your brand – your unique, one-of-a-kind, perfectly stellar brand – and Brand Voice Guidelines help you get there. Everyone’s voice is different. No two people have the same natural tone, vocabulary, or […]

Do I Really Need Brand Voice Guidelines?

Brand Voice, business, Writing

Brand Voice Guidelines

In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

Hey, I'm Dan

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A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan