A seriously legendary lady once wisely said, “a brand is a voice and a product is a souvenir.” Your clients want to hear your brand – your unique, one-of-a-kind, perfectly stellar brand – and Brand Voice Guidelines help you get there.
Everyone’s voice is different. No two people have the same natural tone, vocabulary, or special quirks. So, why should your brand sing to the same tune as everyone else?
When it’s just not sounding how you’d like it to, or when it’s so close, nearly there, but you can’t quite figure out what it needs – Brand Voice Guidelines are the key to unlocking all that groovy goodness.
Why Does Brand Voice Matter?
It’s a little known fact that people inherently trust other people more than companies. An emotional connection between a person and a brand can be the defining factor between a potential customer buying from you or clicking away. Fact.
Word of mouth marketing has always existed, but in our rapid-fire online world, recommendations have the power to make or break a brand. Interestingly, a study showed that 92% of people will trust recommendations from friends over brand advertising, and 88% will trust strangers. Whoa.
Giving your brand a personality builds a distinct identity that clients can connect with and rely on. Embrace your brand’s wonderful weirdness, admirable authenticity and electrifying enthusiasm.
Well-known brand Skittles is loud and proud about their eccentricity. They’re silly, but they’re bold about it. And, frankly, a seriously fun brand to be around.
Skittles’ personality sets this brand apart from the competition, playing with humour and flipping stereotypical social promos on their heads.
Like Skittles, a defined voice can push your brand into the spotlight and build deeper brand-client relationships. “But how?”, you may ask. Drumroll please… Readcity Writing’s one-stop stellar Brand Voice Guidelines. The Mini Voice Guide is perfect for solopreneurs and small teams, while the Standard Voice Guide is suited to established and growing businesses who are outsourcing their content.
Sounds Cool, But What Even Are Brand Voice Guidelines?
Brand Voice Guidelines are like the lyrics to a song you’ve been wingin’ your whole life. They’re the holy grail of business personality, a comprehensive guide to all things you.
They’re a collection of specified linguistics and key words tailored to your brand, and value-guided principles your brand should uphold. They’re what you are — not what you want to be. They’re the parts your brand’s live and breathe — then communicate to your exact ideal cool cats.
In a nutshell, Brand Voice Guidelines make your brand sparkle. They make your brand an original in the communication world. They communicate your core ‘you-ness’ and what makes your brand a cut above the rest.
Perfecting your brand’s voice with tailored voice guidelines help you stay consistent and different, and find ways to better express your brand. Brand Voice Guidelines also help you give your brand more personality, pizazz for yourself, your brand and your team to use and stay consistent.
Who Needs Them?
Here’s the facts. Anyone with a brand can benefit from having clear Brand Voice Guidelines. Communication is damn important, and if you’re interacting with clients as your brand, you’ll want your brand to sound as perfect and fitting as possible.
Brand Voice Guidelines are a roaring asset for savvy solopreneurs, classy corporations, and talented teams – big and small. Even when you’re sure your brand sounds rockin’, it’s always nice to have a guideline on standby and stay consistent with (so everyone else can rock with you).
Brand Voice Guidelines are a downright blessing when it comes to explaining your brand, or introducing it to someone new in your team. Save yourself the awkwardness of confusing info that slips in one ear and our the other. Instead, slide that Brand Voice Guideline over the table like an early-2000s spy (sipping an apple juice over ice, because you’re on the job).
You Need Brand Voice Guidelines When…
Your brand and its voice are an experience for your clients. Voice is one mighty brand tool, and has the power to motivate, engage and emotionally connect your potential clients with your words. Those reactions? They’ll often be the thing a client will remember most.
Brand Voice Guidelines can be used any time anyone is writing for your brand. They’re killer tools for the newbies to your brand, and sometimes even the oldies who’d just really appreciate a refresher.
They help you make the best decisions for your brand based on your values, even when your world is topsy-turvy upside-down.
No matter if you’re pushin’ through a rebrand, building one from scratch or just ‘renovating,’ tailored Brand Voice Guidelines can help keep your brand’s voice sounding consistent and clear.
Right-o, But How Do They Help?
Brand Voice Guidelines help you learn the language of your brand. Voice is built on tone, vocabulary, and pace. Knowing how to control these guided by your values and secret brand spice, will set your brand apart from others in your industry.
They can help build a brand’s identity and create trust between you and your clients. Humanising your brand with words will help people see the downright legends working tirelessly behind the scenes and what you stand for. An authentic and accurate voice will help keep your brand shining in its original glowing orbey goodness.
Brand Voice Guidelines help your emails, promotions, website content and social media accounts stay sounding consistent through thick and thin. Consistency can also help the whole team stay on-track and feel clear about your brand’s most important key messages.
Do You Really Need Brand Voice Guidelines?
Perfecting your brand’s voice with Brand Voice Guidelines absolutely ups the ante of your business. Working your brand’s voice to be sweeter, spicier, and more human will help draw clients in that can trust you for your authenticity and clear brand differentiators.
You know your brand inside and out, but it can be tough sharing that experience. When it comes to you and other people writing for your brand, a solid guideline helps everyone stay on the same smooth brand voice highway so it’s consistent, memorable and original.
We’re here to make your life easier, and your brand voice one worth shouting about. Have a gander at our lovingly crafted packages for a Brand Voice Guideline that’s sure to tickle your fancy.
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