Let me guess: You’ve secured a domain, written a jazzy about page, even listed your rockin’ products or services.
But your website traffic’s a little ho-hum and it’s starting to grind your gears.
Whether you’ve had your website for 10 days or 10 years, you’re here for a reason.
Because you know that to increase website traffic, something’s gotta change.
Here’s the dealio, muchacho. Google’s one clever chap. But Google finds it way more difficult to send people your way if your website content doesn’t include their search terms.
For example, if you’re a Brisbane-based graphic designer, but all your content’s talking about:
^^ Google will be all like ‘the hell does this person do?!’
Instead, a great way to increase website traffic is to have key terms relevant to what you’d like Google to show you for in search results.
For example, on your graphic design services page, you may have a clear focus keyword, like:
And secondary, complementary keywords like:
See how already Google gets a better idea of what you do and who it should send to you?
SEO content is about more than keywords, sure. But making sure your website copy is optimised for Google search terms helps a helluva lot for discoverability. #justsayin
Carwash sign guy: Enthusiastic roadside sign holder jiggling and thrusting to grab your attention. Cars zoom, traffic lights change and he keeps shakin’ his hips like it’s everyone’s business.
I like carwash guy.
But he’s relying on only reaching traffic passing his one location, at one time, on one day.
Sure, some people might think ‘what they hey! This ol’ beast needs a scrub,’ blink their indicator to buy right then and there.
Some may not want a car wash right now, but they’ll know for next time.
And others? They’ve got ‘places to be, man!’ And they were never looking to wash their car anyway.
If your content isn’t optimised for SEO, it’s like carwash sign guy.
You must be in direct contact with people, hoping they’re ready to part with their cold hard cashola. This is known as outbound marketing. A blanket broadcast of your goods and services.
When your content’s optimised for SEO it allows you to meet people when they’re looking for a solution. This is known as inbound marketing. How many times have you searched Google with a question, on the hunt for a solution?
SEO makes your content more like carwash guy crossed with the Tim Tams genie. AKA he appears when you’re ready for him.
Did you know you can increase website traffic with little tweaks on things like images?
It’s true, my favourite rock star!
On your website, you’re able to SEO your image’s:
These are excellent places to help your website show up in search results. More specifically in Google’s image results.
Instead of having your image named PX761, why not try Brisbane-graphic-design-builder-portfolio-example.
By using SEO key phrases in images that complement your on-page copy focus, Google’s gonna be WAY more likely to throw a couple of extra winks your way. This all works to increase website traffic over time.
Naturally, Google loves when you use Google’s stuff. And just like ranking higher in Google can help increase website traffic by reaching a wider audience, so can Google My Business Reviews.
Instead of asking clients and customers to email you a review or review your business on Facebook, request reviews through Google My Business and use them to help increase your website traffic at the same time.
Flamin’ hot tip: Include a keyword in your Google My Business name. Depending on location, naming, customer rating and volume of ratings, Google will choose to show Google My Business listing for the top performing (even if your actual website isn’t on page 1 of Google).
Still sending people to your website with the CTA ‘browse our range?’ While directing your ideal peeps to see what you’re shaking is okay, it’s not ideal 100% of the time.
But think about it, for many businesses, people can’t buy if they’re not on your website.
So how do you get them there without feeling like a bag of sleeze? SEO blogs.
Not only do SEO blogs add value to your audience by answering questions they have, educating or entertaining – they’re also a way to reduce how many steps someone takes before making a purchase.
Use blogs to teach your audience about:
And always feature a section to move them along your funnel. Just like this bad boy.
Featuring on complementary websites is a real hoot. Firstly, it positions you in front of a new crowd. Secondly, Google bloody loves it from a search engine ranking perspective. And thirdly, it can help to drive traffic back to your website through links.
Flamion’ hot tip: Request a ‘dofollow’ link back to your site when you feature on someone else’s. If you’re submitting your article for free, many publications appreciate the frankness and will do so without a worry. I recommend popping in this request before you complete the piece or agree to feature. Dofollow links allow people and Google to follow the link back to you (just your website, not down a dark alley or anything).
Ready to start driving more traffic to your website? Stay tuned for SEO #skills you can rock yourself! In the meantime, why not read up on 5 benefits to blogging for business.
Your friendly, neighbourhood copy tour manager. Here to help ambitious business rock stars like you rock your copy at every stage of your biz road trip.
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