Description
More comfortable ‘behind the lens’ than ‘behind the keys’? You’re in the right place, Rock Star. If you’re a photographer who spends a bunch of time replying to enquiries, if you’ve ever been ghosted by one or wanna uplevel your entire client experience… These email templates are for you.
I get it. Finding the right words to say is tough. Some days, it feels damn near impossible. You’re a master at capturing the visual side, but the written parts? Um, no, thank you.
And once you’ve found the words, you’re stuck with how to arrange them to give the perfect balance of ‘I know my stuff’ and ‘I’m pretty fun,’ while still sounding totes profesh to potential photography clients.
Not to mention tone-matching to build connections with your enquirer and sounding human in the process!
And let’s face it, you’ve got better things to do (like kick back with your pooch or binge-watch Netflix) than spend all day hanging out in your inbox.
Good news: these 22 email templates for photographers take you from enquiry to ‘shoot day. From missed payments to gallery delivery. Changes in the schedge to review requests. And that’s just the *tip* of the spicy email marg *drools*.
To triple check the damn handiness of these templates, I teamed with Kate from The Latest. All in the name of knee-sliding out email templates that *really* help rockin’ photographers like you. Here’s what she had to say:
“These email templates take the guesswork out of creating a truly memorable experience with your clients from start to finish. As a photographer, sometimes we are so focused on creating beautiful images and the process surrounding that, that it can be hard to channel that creativity into copywriting and client emails. These templates make it easy to really stand out in your communication with clients, extend the creative experience from the first enquiry to project wrap up while still focusing on what you do best!”
– Kate Karanges, The Latest
Here’s the thing:
- Emailing is a huge part of landing, retaining and impressing your next photography client
- Because as a Photographer, most of your enquiries come jigging your way online
And just quietly, a lot of Photographers are sending out bland responses. How do I know?
- Because when I sent out enquiries for brand shoots…
- Then for a client’s corporate event…
- Then for my wedding…
Each time I was met with a completely snoozeworthly response that felt like it was a chore for its writer.
This places you in a pretty exciting position.
Because it’s never been easier to stand out!
But how do you write words that engage, connect and make you memorable?
How about you get a copywriter to craft email templates for you? TADA!
Check out what these emails include below, and side-estep the costs of 1:1 copywriting expenses.
22 Personality-Packed Photography Email Templates
These photography email templates are ready for you to copy, paste, fill in the blanks and use 100 times or more! I’ve also given you subject lines to use for every email. You can make these emails your own or use the exact wording I’ve included for you. I’ll even show you how to save them for future use at the click of a button.
What can you expect from the other side?
Every one of these emails is customised to your exact needs as a Photographer. Here are just a few examples of what you’ll find inside.
- Onboarding: These emails that cover vague enquiries and specific queries, to ones especially for those in the wedding, brand and corporate arenas.
- Following Up: Did you know that the reply rate of followup emails is 40% higher than initial emails? Reason to make sure they’re part of your strategy, right? But they can feel awkward. Instead use these done for you templates to make it a breeze.
- Pitching: Confidently pitch your photography services to venues and agencies for white label work.
- Delivering: Whether you’re updating about your progress behind the scenes, running late or submitting a gallery, you’ll have an email ready for any occasion.
- Payment: Prices going up? Client missed a payment deadline? Money stuff can feel uncomfortable. But these templates will help to arm you with exactly what you need to handle them professionally (and like a human).
- Awkward Stuff: Whether you don’t want to work with a client any more, aren’t ready to accept a certain enquiry or need to schedule in another job over an enquirer’s date because they haven’t paid you, you’ll have a photography email template for every time you need to break the news.
Photographer Email Template Bonuses
Lucky for you, as well as these handy emails to start using immediately, you’ll also receive:
- Marketing Checklist: Easy to action marketing tips to implement straight away and stand out as a photographer
- Useful Tools for Photographers: To streamline your processes and save extra time too
- Contact Form Guidelines: So you can easily place enquiries in different baskets and assign an email template to them!
