May 29, 2018
Sapphire Rutter of The Flower Arranger and The Coven is truly something else. But not in a cliched ‘started from the bottom now we’re here’ way. In an honest and ‘I just kind of made it‘ way. Hard work within her UK-based businesses can look glamorous and here is one sassy minx ready to prove that women in business are here to shine.
Sometimes you connect with someone and know there’s something in them that others don’t possess. Sometimes it’s Herbal Essence ad hair, other times it’s some type of magic look in their eye. Sapphire’s is her dangerously powerful heart that is setting out on a new adventure this June with the launch of her girl gang, The Coven. Read all about her story and what’s in store for the future, right here, right now.
“So my journey is a bit of a random one… [With The Flower Arranger] I never had any special love for flowers and I definitely never had any urges to work for myself. I originally started my A-levels with the aim of becoming a doctor – I told you it was random! I got kicked out and thus that plan failed. I didn’t give up, however, I just hopped onto the next subject that caught my eye – fashion and retail.
I studied fashion for two years in London before deciding that it wasn’t really for me and I wasn’t prepared for the bitchiness and competitiveness needed to get to the top of the industry. I had a short stint in media and did a work experience placement at ITV and briefly considered recruitment because I’d heard you could make big bucks. None of them stuck and I was running out of ideas. I worked in Primark and was in charge of folding t-shirts and knickers, as well as supervising the customer service department – this essentially meant I spent 10 hours a day arguing with customers other whether or not they could return their underwear – they could not – and their items without a proof of purchase – again, they could not. It was definitely not what dreams were made of.
Cut a long story short and I ended up sweeping floors in a local florist. I was quite good at the flower part and got myself a trainee job. After becoming a qualified florist I couldn’t agree on a new contract with my boss that I was happy with and I quit.”
“It was actually my mum that suggested starting my own florist – She gave me a lot of other ideas too but I just kept saying ‘no, no way, boring, nah, don’t want to do that, nope’. When we reached starting a business, I got excited and for the first time considered how fun it could be to be my own boss. So I did it. I contacted a web designer and she built my site whilst I was in Thailand – still in a hammock, still drinking beer, just with an additional notepad. Found a studio and the rest is basically history. That was two and half years ago and I haven’t questioned my decision once, best decision I – well my mum – ever made.
The Coven idea came just six months ago whilst I was in New York City watching reruns of Friends and this time drinking margaritas. There seems to be a running theme here. I thought about all the times I’d felt lonely during my two year journey of running my florist, the answer was a lot. I realised that it can be hard to find friends, mentors, business confidants that understand what running a small business is all about, the good and the bad. I wanted to create a platform that brought women together, supported them on their journey and helped them grow by teaching new skills on a monthly basis. So again, I did it and here we are.”
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