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Adding to the stereotypical ‘we want it, and we want it now’ attitude of today’s buyers, Afterpay is fuelling the fire of consumption.  But can Afterpay benefit your online store and are there any risks involved?  Here we outline all you need to know about Afterpay as a small business owner. What is Afterpay? Initially […]

Can Afterpay Benefit Your Online Store?

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You’ve updated your Linkedin, Insta, Website, Logo and label layout.  Everything is schmicko and you love it.  But have you considered another important area of your business’s branding?  YOU! In this article we explore branding tips for your business’s longevity, appeal and down right sassiness. You’re not my real Dad, you can’t tell me what […]

Explosive Branding Tips For Entrepreneurs

INSPIRE, Uncategorized

Explosive tips

Getting savvy about building rapport with your customer base can make a world of difference to your business’s presence, community perception and overall reputation. But how do you do it?

Simple Ways To Build Rapport With Your Customer Base

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Gold Coast beauty Karina Irby began her entrepreneurial story seven years ago when she pioneered reversible cheeky cut swimwear company- Moana Bikini .   Seven collections, one fitness program and close to half a million followers later, vivacious and down-to-earth Karina Irby is one of the most influential figures on Gold Coast’s fashion designer scene – […]

Entrepreneur, Pioneering Swimwear Designer and Moana Bikini Founder Karina Irby Chats Hawaii, Loving What You Do and Business With Readcity.

INSPIRE, Uncategorized

Some days, getting stuff done can seem all too hard.  There’s a new series out on Netflix that just hit your Mac and it would be much more enjoyable to binge watch that than to review your business plan. It’s okay to give into your popcorn breakfast cravings and iView obsessions (we’re loving You Can’t […]

How To Get Stuff Done

INSPIRE, Uncategorized

Tackling mates rates is a tricky one for small business owners. Here you are, slogging your guts out, crunching the numbers and wiping sweat from your brows, even though it’s Autumn. All of a sudden, in waltzes Uncle Max and automatically you begin serving him pancakes with extra raspberries.  You blurt out “on the house” and […]

How To Tackle Mates Rates

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Throughout your life you’ll meet people who are simply unlike anyone you’ve ever come across before.  Maybe it’s in the way they carry themselves, their exuberance or unique storytelling voice.  Perhaps they’re passionate in ways you’ve never seen or more quick witted than a comedian in their prime.  Well, Chrissy is all of the above.  Vivacious, charming, […]

Chrissy Keepence: Swing Dance Teacher, Entrepreneur and Fashionista- Eat Your Heart Out!

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In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

Hey, I'm Dan

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A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan

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