FACT: Brand personality, voice and tone all live on a confusingly close frequency. Especially if they’re not terms you use on the reg’. Are they all important? Darn tootin’! And brand personality? It’s a huge part of your brand’s identity. Flamin’ hot tip: It doesn’t matter how many social followers you have, or how much […]

Brand Personality: Where Does it Sit with Voice and Tone?

Brand Voice, featured

  Like any thriving business buff, you’re looking for ways to grow – and blogging for business is one helluva tool. Blogs can be weapons of mass creation, an outlet for sheer genius. It’s seen time after time that a blog is one of the most stellar online business strategies out there. Blogging for business […]

5 Benefits of Blogging for Business


Benefits of blogging for business

Winnie Elbl of Lemon & Gingr is a straight to the point kinda gal.  She knows her stuff and she’s not afraid to get busy with your business so that you can achieve more.  Here we chat idea overload, productivity and paying yourself as a business owner. Tell us a little bit about your business […]

Winnie of Lemon & Gingr Chats Shiny Object Syndrome and Paying Yourself As A Lady Boss


A seriously legendary lady once wisely said, “a brand is a voice and a product is a souvenir.” Your clients want to hear your brand – your unique, one-of-a-kind, perfectly stellar brand – and Brand Voice Guidelines help you get there. Everyone’s voice is different. No two people have the same natural tone, vocabulary, or […]

Do I Really Need Brand Voice Guidelines?

Brand Voice, business, Writing

Brand Voice Guidelines

As a self-confessed Nanna and inspiring artist, Emilia Lorena is one helluva go-getter.  Having migrated to the Gold Coast from Sydney, Emilia’s new home is grunge haven Mo’s Desert Clubhouse in Burleigh.  Hosting gigs & workshops under the roof of Mo’s has been a dream come true.  As one-third of the Mo gang, Emilia has […]

Emilia Lorena: The Pocket Rockstar & Macrame Queen

INSPIRE, Uncategorized


Cocktails in the sun, weekend getaways and a lucrative filming business.  It appears that Rosie Van has it all.  And when we look a little closer, it is quickly apparent that she does!  Bubbly, bright and bursting with vibrancy, did we mention that Rosie is a powerfully determined, self made businesswoman?  Building an online following of […]

Passionate, Powerful & Pretty Fab: Rosie Van of R Van Films

INSPIRE, Uncategorized


Personally, I don’t listen to music when I work.  Unless the repetitive squawk of a crow outside my window counts (how very poetic). But pumping up to get work done is a favourite pastime of mine and can really get those creative juices flowing, ya know? Here’s my get stuff done playlist that grooves me […]

Get Stuff Done Playlist

INSPIRE, Uncategorized


A common issue we find with business tips are that they’re not actually useful.  There, we said it.  With copious articles covering business tips to help assist you with climbing the corporate ladder, investing in large quantities of overseas products and ‘how to make connections on Linkedin,’ you may have just about given up on […]

Time Saving Business Tips



Initially a creative outlet, Mel Carrero’s passion for styling and capturing fashion began with a friend’s borrowed SLR camera.  Weaving an intriguing story of entrepreneurial exploration, opening doors and relishing in opportunities, Mel’s career has boomed since the early days.  Founding The Chubby Fashionista, Mel has since become a member of the Spell team in […]

Mel Carrero, The Chubby Fashionista Founder and SPELL Superstar

INSPIRE, Uncategorized

mel carrero

At Readcity HQ, we’re bigtime lovers of keeping our purchases local.  That’s why our Gold Coast businesses are where we go when trawling online stores, which, uh, totally counts as research.  Too quickly we’ve fallen in love with The Gypsy and The Officer for their eclectic collections of beautiful garments and accessories – and even […]

Caroline (Caz) Moriatry of The Gypsy and The Officer discusses her fashion & accessory business as well as a longing for Scotland…

INSPIRE, Uncategorized


In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

Hey, I'm Dan

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A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan