Product descriptions are a necessary element to any online store. But often they’re overlooked as the boring blurb under your imagery that no one actually looks at. When in reality, product descriptions are your last chance to win over the heart of your new potential customer. So, making those words sparkle with delight is […]

  Search engine optimisation (SEO) connects potential visitors with websites. It helps regular internet users find answers to their online queries, but it also helps companies by allowing potential customers to locate them. If you have a solid SEO strategy, customers are directed to businesses’ online stores, websites, and blogs. SEO is continuously evolving, and […]

  2018 saw a massive influx of business domination across industries and locations at, heck, mind-blowing levels!  We are completely in awe of these powerful businesswomen conquering the world with their new ventures and continuing to slay at businesses they’ve already established. Seriously, we just can’t get enough of it. Whether we’re working with, admiring […]

Ellie Hopley ‘accidentally’ started her business Shuturp four years ago.  You know those creatives who just ‘get you’ even though you’ve never met?  Yep, that’s Ellie.  Spilling with fierce honesty, raw human nature with a nostalgic insight into existential intricacies. Shuturp’s art that “embraces all the ups and downs of being alive.” First homed in […]

Many new business owners think having a website is enough. When actually, it really isn’t. Here we run you through how to make your website perform best.

Jess Ruhfus is the kind of girl you have a conversation with once and feel like you’ve known for a lifetime.  Down-to-earth, charming and a self-confessed dork. We just want to eat her up.  But, like, in a cute way, ya know? One thing’s for sure.  Jess Ruhfus is a lady on a mission.   After […]

Busting Marketing Myths Welcome to our latest series, where we’ll be busting marketing myths over two action-packed article-sodes (totally a word). Think: Mythbusters, the show, without the explosions and bad hats. We’ll uncover the truth behind marketing assumptions, while you simultaneously make more effective digital marketing decisions. Can I get a “yas, queen!”? Ready for our […]

Jasmine Dowling is a creative graphic designer, typographer and sweetheart. We caught up with Jaz to discuss working with big brands while creating your own.

  We all know the importance of a consistent brand voice – and that this doesn’t end with your voicemail greeting. Giving your business emails personality is something that every head honcho should be executing perfectly. But one thing’s standing in the way. There’s no questioning it – sending emails gobbles up precious time. And […]

Gold Coast local, Jess Lambert, runs a thriving surboard artistry business on the Gold Coast. Between penning her work, she caught up with us to chat running a business as a creative.