How To SEO Your Website So It’s A Band

When you’re looking up how to SEO your website, it’s kinda a terrifiying. Okay, it’s *reeeeeally* terrifying.

First, you’re kinda sceptical of the “improve your SEO in 30 minutes!” posts. But you also don’t have giant (noodle boxes) of time.

So instead of procrastinating (or procrasto-eating eating noodles amiright?). I wanna show you a little ditty I like to call:

Why your website is actually a band

Might sound a little kooky. But hear me out. Using this band-like approach to SEOing your website, you’ll understand exactly how each element comes together to rock your business.

Let’s warm up that amp, shall we? *Promptly stows chopsticks and replaces with drum sticks*

Website Pages = Your Band Mates

Just like the sax player complements the keys. The guitarist plucks by the bass player. And the drummer rocks out with the lead singer.

All your website pages are designed to come together – to link to one another and offer a seamless groove for your reader.

SEO Tip Solo: Google loves when your pages link to one another, Google also loves when you have one core theme to your website.

Website Visitors = Your Crowd

Here’s what’s up: Just like a packed stadium (where everyone stays for the encore)… Google loves when people spend more time on your website.

If a user clicks on to your website then off again quickly, this is what we call a bounce rate.

When you SEO your website, it’s important that you’re:

• Singin’ the right tune
• For the right audience
• In the right language

This all works together to reduce your bounce rate. And in turn? Increase Google’s smile on that dial. Oh Googs, ya charmer.

Visibility = Stage Presence

Can your dream peeps see you from the back of the bar, gig or stadium?

Keep in mind that an SEO website is easier to find than a non-SEO website.

That’s because the SEO elements are designed to help build discovery.

Increase your visibility by updating:

• Title Tags
• SEO Title
• Meta Description
• Image Names
• ALT Text

By optimising your website copy for SEO, this helps more people find the stages you’re on. More eyes on your shows? More talkability and connection. More of this? More packed dance floors. And let’s just say, your website’s headed for an epic fanbase ahead.

Keywords = Your Lyrics

What are your dream peeps actually searching for? Sure, you know they like a certain genre (lookin’ at you, rockers). But their interest in you? Well, you’ve gotta be singin’ the right words to lure them in. Not in a creepy back alley way. More, wafting love notes through the air.

Here’s some questions to discover how to get grooving with your keywords:

• What questions are you asked often?
• How do your dream peeps describe their problem?
• How do your dream peeps describe what you do?*
• Are you location based? Include your location!

*Note: For me, my dream peeps often don’t know what a copywriter is. But they do know what a writer for businesses is.

Your Lead Magnet = Merch

So they came to the show. They liked what they saw. But let’s say you’re in a lineup of others, and they’d not heard about you until now.

Give ’em a little something to take home! By offering a lead magnet, this allows your reader to stay connected to you after they visit your site.

Then, when you update your mailing list about cool things you’ve been doing (like writing SEO blogs 😉 ), they’ll be one more person to drive to your website. This ultimately helps build your relationship, their trust in you and works to get them buyin’ a ticket to your next show!

 

The Grand Crescendo

In conclusion, when you’re looking to optimise your website for SEO, think of it as a band. A mix of:

• Website pages and links
• Monitoring website visitors and bounce rates
• Building visibility on your stages
• Using keywords relevant to your audience
• Keepin’ them around for the encore with your lead magnet

Want more SEO info? Follow me on Instagram @readcity to discover when SEO for Beginners: go from uh-oh to SEO in under 90 minutes is finally here! SEO for Beginners takes you from feeling left behind and procrastinating creating discoverable content because you’re overwhelmed, short on time and confused – to writing your first SEO content piece with a simple and fun step-by-step 90-minute training, so you can reach more people, grow your business and have more time for the things that rock your socks.