When you’re looking up how to SEO your website, it’s kinda a terrifiying. Okay, it’s *reeeeeally* terrifying.
First, you’re kinda sceptical of the “improve your SEO in 30 minutes!” posts. But you also don’t have giant (noodle boxes) of time.
So instead of procrastinating (or procrasto-eating eating noodles amiright?). I wanna show you a little ditty I like to call:
Why your website is actually a band
Might sound a little kooky. But hear me out. Using this band-like approach to SEOing your website, you’ll understand exactly how each element comes together to rock your business.
Let’s warm up that amp, shall we? *Promptly stows chopsticks and replaces with drum sticks*
Just like the sax player complements the keys. The guitarist plucks by the bass player. And the drummer rocks out with the lead singer.
All your website pages are designed to come together – to link to one another and offer a seamless groove for your reader.
Here’s what’s up: Just like a packed stadium (where everyone stays for the encore)… Google loves when people spend more time on your website.
If a user clicks on to your website then off again quickly, this is what we call a bounce rate.
When you SEO your website, it’s important that you’re:
This all works together to reduce your bounce rate. And in turn? Increase Google’s smile on that dial. Oh Googs, ya charmer.
Can your dream peeps see you from the back of the bar, gig or stadium?
Keep in mind that an SEO website is easier to find than a non-SEO website.
That’s because the SEO elements are designed to help build discovery.
Increase your visibility by updating:
By optimising your website copy for SEO, this helps more people find the stages you’re on. More eyes on your shows? More talkability and connection. More of this? More packed dance floors. And let’s just say, your website’s headed for an epic fanbase ahead.
What are your dream peeps actually searching for? Sure, you know they like a certain genre (lookin’ at you, rockers). But their interest in you? Well, you’ve gotta be singin’ the right words to lure them in. Not in a creepy back alley way. More, wafting love notes through the air.
Here’s some questions to discover how to get grooving with your keywords:
*Note: For me, my dream peeps often don’t know what a copywriter is. But they do know what a writer for businesses is.
So they came to the show. They liked what they saw. But let’s say you’re in a lineup of others, and they’d not heard about you until now.
Give ’em a little something to take home! By offering a lead magnet, this allows your reader to stay connected to you after they visit your site.
Then, when you update your mailing list about cool things you’ve been doing (like writing SEO blogs 😉 ), they’ll be one more person to drive to your website. This ultimately helps build your relationship, their trust in you and works to get them buyin’ a ticket to your next show!
In conclusion, when you’re looking to optimise your website for SEO, think of it as a band. A mix of:
Want more SEO info? Follow me on Instagram @readcity to discover when SEO for Beginners: go from uh-oh to SEO in under 90 minutes is finally here! SEO for Beginners takes you from feeling left behind and procrastinating creating discoverable content because you’re overwhelmed, short on time and confused – to writing your first SEO content piece with a simple and fun step-by-step 90-minute training, so you can reach more people, grow your business and have more time for the things that rock your socks.
Your friendly, neighbourhood copy tour manager. Here to help ambitious business rock stars like you rock your copy at every stage of your biz road trip.
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