Discovering and connecting with new businesses is kind of our thing.  So when we stumbled upon the IT’S THE NOW Instagram page, we were instantly like ‘um, are you serious rn!?.’  Aylen’s effortless branding, approachable tone of voice stylings and all-around girl gang celebrations meant it was love at first sight.  Fasttrack past over a year […]

Business Building with Aylen De Aranza of IT’S THE NOW


In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

Hey, I'm Dan

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A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan