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As a self-confessed Nanna and inspiring artist, Emilia Lorena is one helluva go-getter.  Having migrated to the Gold Coast from Sydney, Emilia’s new home is grunge haven Mo’s Desert Clubhouse in Burleigh.  Hosting gigs & workshops under the roof of Mo’s has been a dream come true.  As one-third of the Mo gang, Emilia has […]

Emilia Lorena: The Pocket Rockstar & Macrame Queen

INSPIRE, Uncategorized

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Initially a creative outlet, Mel Carrero’s passion for styling and capturing fashion began with a friend’s borrowed SLR camera.  Weaving an intriguing story of entrepreneurial exploration, opening doors and relishing in opportunities, Mel’s career has boomed since the early days.  Founding The Chubby Fashionista, Mel has since become a member of the Spell team in […]

Mel Carrero, The Chubby Fashionista Founder and SPELL Superstar

INSPIRE, Uncategorized

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You’ve updated your Linkedin, Insta, Website, Logo and label layout.  Everything is schmicko and you love it.  But have you considered another important area of your business’s branding?  YOU! In this article we explore branding tips for your business’s longevity, appeal and down right sassiness. You’re not my real Dad, you can’t tell me what […]

Explosive Branding Tips For Entrepreneurs

INSPIRE, Uncategorized

Explosive tips

Gold Coast beauty Karina Irby began her entrepreneurial story seven years ago when she pioneered reversible cheeky cut swimwear company- Moana Bikini .   Seven collections, one fitness program and close to half a million followers later, vivacious and down-to-earth Karina Irby is one of the most influential figures on Gold Coast’s fashion designer scene – […]

Entrepreneur, Pioneering Swimwear Designer and Moana Bikini Founder Karina Irby Chats Hawaii, Loving What You Do and Business With Readcity.

INSPIRE, Uncategorized

Throughout your life you’ll meet people who are simply unlike anyone you’ve ever come across before.  Maybe it’s in the way they carry themselves, their exuberance or unique storytelling voice.  Perhaps they’re passionate in ways you’ve never seen or more quick witted than a comedian in their prime.  Well, Chrissy is all of the above.  Vivacious, charming, […]

Chrissy Keepence: Swing Dance Teacher, Entrepreneur and Fashionista- Eat Your Heart Out!

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In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

Hey, I'm Dan

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A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan

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