Emilia Lorena: The Pocket Rockstar & Macrame Queen

As a self-confessed Nanna and inspiring artist, Emilia Lorena is one helluva go-getter.  Having migrated to the Gold Coast from Sydney, Emilia's new home is grunge haven Mo's Desert Clubhouse in Burleigh.  Hosting gigs & workshops under the roof of Mo's has been a dream come true.  As one-third of the Mo gang, Emilia has… Continue reading Emilia Lorena: The Pocket Rockstar & Macrame Queen

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Mel Carrero, The Chubby Fashionista Founder and SPELL Superstar

Mel Carrero Readcity Interview

Initially a creative outlet, Mel Carrero's passion for styling and capturing fashion began with a friend's borrowed SLR camera.  Weaving an intriguing story of entrepreneurial exploration, opening doors and relishing in opportunities, Mel's career has boomed since the early days.  Founding The Chubby Fashionista, Mel has since become a member of the Spell team in… Continue reading Mel Carrero, The Chubby Fashionista Founder and SPELL Superstar

Cupcakes and Creativity With Nessa Presta of Sugar Mommas Cakes and Pastries

Nessa Presta invited me into her Melbourne home on a frosty winter's afternoon in June. The sweet scent of vanilla lingered in the air as I stepped out of the freezing Victorian chill and into Nessa's humble abode.  Having not met before, we both nervously giggled about hopefully not being catfished and sat at a… Continue reading Cupcakes and Creativity With Nessa Presta of Sugar Mommas Cakes and Pastries

Explosive Branding Tips For Entrepreneurs

Branding Readcity

You've updated your Linkedin, Insta, Website, Logo and label layout.  Everything is schmicko and you love it.  But have you considered another important area of your business's branding?  YOU! In this article we explore branding tips for your business's longevity, appeal and down right sassiness. You're not my real Dad, you can't tell me what… Continue reading Explosive Branding Tips For Entrepreneurs

Entrepreneur, Pioneering Swimwear Designer and Moana Bikini Founder Karina Irby Chats Hawaii, Loving What You Do and Business With Readcity.

Karinairbymoanabikinireadcityinterview

Gold Coast beauty Karina Irby began her entrepreneurial story seven years ago when she pioneered reversible cheeky cut swimwear company- Moana Bikini .   Seven collections, one fitness program and close to half a million followers later, vivacious and down-to-earth Karina Irby is one of the most influential figures on Gold Coast's fashion designer scene -… Continue reading Entrepreneur, Pioneering Swimwear Designer and Moana Bikini Founder Karina Irby Chats Hawaii, Loving What You Do and Business With Readcity.

Chrissy Keepence: Swing Dance Teacher, Entrepreneur and Fashionista- Eat Your Heart Out!

Chrissy Keepence Beauty

Throughout your life you'll meet people who are simply unlike anyone you've ever come across before.  Maybe it's in the way they carry themselves, their exuberance or unique storytelling voice.  Perhaps they're passionate in ways you've never seen or more quick witted than a comedian in their prime.  Well, Chrissy is all of the above.  Vivacious, charming,… Continue reading Chrissy Keepence: Swing Dance Teacher, Entrepreneur and Fashionista- Eat Your Heart Out!