Your business seriously rules *blushes* – so it’s no wonder you wanna help it rock (kudos to you).
Whether you’ve:
A. Just started out in the land of biz and wanna get clear on the best ways to market it
Or…
B. Slayed socials, built your mailing list and have a steady influx of rockin’ customers and clients
In both scenarios: you’re curious about whether SEO is for you.
So, since you wanna know how SEO can help your business, you’re in the right place, rock star.
Firstly, what the heck is SEO?
Shaun Pingitore summarises it perfectly (onya Shauny):
“SEO stands for Search Engine Optimisation.
It is the process of arranging and organizing data on your website so that Search Engines such as Google are able to recognize what quality & type of information are on your site. The goal of SEO is to get your website in front of more people, but more importantly—the right people.”
Can SEO really help my business?
Short answer: hell, yes.
Long answer: There’s limitless potential for you and your business when it comes to SEO. While learning SEO basics can’t guarantee you page 1 Google rankings, not learning them will guarantee you won’t score rankings. SEO can help your business by getting more peepers on your website and brand while positioning you as the solution to the reader’s pesky problem.
But you’ve probably put off learning SEO because:
Right now, it feels like:
- SEO takes too long!
- SEO isn’t the best use of your time
- SEO is confusing, overwhelming
- SEO doesn’t work any more…
- SEO is boooooring!
Totally get that. And if you don’t consider yourself an overly strategic person (like me), you probably think it’ll be too technical. I mean, yawn, right?
The truth about SEO for your business is:
- Despite the trickery many marketers want you to believe – writing SEO content can be quick.
- Since SEO content doesn’t expire, it can, in some ways be better use of your time than other content marketing channels (yep, sometimes even socials).
- SEO only takes a few easy steps and once you know them, it’s not overwhelming!
- SEO does still work because, well, Google!
^^ So the fact you’re here is pretty bloody cool (and I’ll do my best to make SEO less boring).
Let’s stagedive in to how SEO can help your business. Ready boots? Let’s start walkin’.
1. SEO can help your business reach a global audience
In fact, as an Australia-based business, I’ve experienced the global reach of SEO first-hand.
Because of it? I’ve had the bloody pleasure of working with people in the US, across Europe and Macau.
And it all started with a Google search.
How to help your business reach more people through SEO:
- SEO your website pages
- Write high-quality SEO blogs
- SEO for searchable terms
- SEO text, images and review titles
2. SEO can help your business become discoverable on repeat
Okay, I might be a 90s baby. But I do know that not too long ago you needed a phonebook or an address to discover a business.
Now? All you need is a URL. And SEO can help businesses to increase website traffic. AKA the point of potential purchase. (Say that fast three times)
And while social media can fo’ sho help you reach a global audience, SEO helps in more ways that one.
Because: Content never expires.
Unlike Instagram stories, a post on the grid or hashtag result that funnels down the feed, SEO copy continues to be discoverable long after it’s created.
So once you’ve poured time, effort and margaritas into creating high quality, reputable SEO content for your business, that baby’s good to go.
3. SEO can help your business be seen as an authority
As an epic business owner, you get all jazzed up just thinking about your dream peeps.
Then it’ll tickle your toes to know that SEO content can help grow your audience, reputation and reputability within your ideal circles.
How? It’s your content’s job to add value, education and entertainment to your readers. With SEO content, this actually helps your readers gain a deeper connection with your brand.
And with 72% of people trusting Google’s results to be accurate it’s never been a more crucial time to jump on the train. Toot tooot!
In summary
SEO can help your business in infinite ways.
They include but aren’t limited to helping your business reach a global audience, increasing discoverability and positioning it as an authority.
When learning SEO remember, Google loves when a site is interesting and useful. Keeping your SEO content relevant to your reader create links to and from your website that are of high quality.
Want to learn more about how SEO can help your business? Follow me on Instagram @readcity to be the first to know when SEO for Beginners: go from uh-oh to SEO in 90 minutes is released! Even better? Take the SEO Sinner Quiz!
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