Ellie Hopley ‘accidentally’ started her business Shuturp four years ago.  You know those creatives who just ‘get you’ even though you’ve never met?  Yep, that’s Ellie.  Spilling with fierce honesty, raw human nature with a nostalgic insight into existential intricacies. Shuturp’s art that “embraces all the ups and downs of being alive.” First homed in […]

Many new business owners think having a website is enough. When actually, it really isn’t. Here we run you through how to make your website perform best.

Jess Ruhfus is the kind of girl you have a conversation with once and feel like you’ve known for a lifetime.  Down-to-earth, charming and a self-confessed dork. We just want to eat her up.  But, like, in a cute way, ya know? One thing’s for sure.  Jess Ruhfus is a lady on a mission.   After […]

Busting Marketing Myths Welcome to our latest series, where we’ll be busting marketing myths over two action-packed article-sodes (totally a word). Think: Mythbusters, the show, without the explosions and bad hats. We’ll uncover the truth behind marketing assumptions, while you simultaneously make more effective digital marketing decisions. Can I get a “yas, queen!”? Ready for our […]

Jasmine Dowling is a creative graphic designer, typographer and sweetheart. We caught up with Jaz to discuss working with big brands while creating your own.

  We all know the importance of a consistent brand voice – and that this doesn’t end with your voicemail greeting. Giving your business emails personality is something that every head honcho should be executing perfectly. But one thing’s standing in the way. There’s no questioning it – sending emails gobbles up precious time. And […]

Gold Coast local, Jess Lambert, runs a thriving surboard artistry business on the Gold Coast. Between penning her work, she caught up with us to chat running a business as a creative.

So you wanna ramp up your copy game, huh?  Well you’re in the right place, señorita. A few adjustments to your writing style can be all it takes. Enter: the passive and active voice. Don’t mistake these new terms as mumbo jumbo! Nah, they’re actually pretty cool. Fun fact: Changing a passive voice into an active […]

Creative marketing ideas are few and far between. We mean, unless you want to read up on articles telling you to ‘create content’ and ‘write an e-book.’ YAWN. ‘We know all of this stuff – we want REAL creative marketing ideas!‘ You asked, we listened. Small business owners like you don’t have wads of cash […]

At risk of sounding positively clichéd, interviewing Brooke Darling is actually a dream come true. We think Brooke is one of the nicest, most infectious and giggle-worthy people we’ve met – despite never actually meeting in real life. Readcity has worked closely with Brooke for a little over a year and it has been a real […]