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A common issue we find with business tips are that they’re not actually useful.  There, we said it.  With copious articles covering business tips to help assist you with climbing the corporate ladder, investing in large quantities of overseas products and ‘how to make connections on Linkedin,’ you may have just about given up on […]

Time Saving Business Tips

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Initially a creative outlet, Mel Carrero’s passion for styling and capturing fashion began with a friend’s borrowed SLR camera.  Weaving an intriguing story of entrepreneurial exploration, opening doors and relishing in opportunities, Mel’s career has boomed since the early days.  Founding The Chubby Fashionista, Mel has since become a member of the Spell team in […]

Mel Carrero, The Chubby Fashionista Founder and SPELL Superstar

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At Readcity HQ, we’re bigtime lovers of keeping our purchases local.  That’s why our Gold Coast businesses are where we go when trawling online stores, which, uh, totally counts as research.  Too quickly we’ve fallen in love with The Gypsy and The Officer for their eclectic collections of beautiful garments and accessories – and even […]

Caroline (Caz) Moriatry of The Gypsy and The Officer discusses her fashion & accessory business as well as a longing for Scotland…

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Gold Coast beauty Karina Irby began her entrepreneurial story seven years ago when she pioneered reversible cheeky cut swimwear company- Moana Bikini .   Seven collections, one fitness program and close to half a million followers later, vivacious and down-to-earth Karina Irby is one of the most influential figures on Gold Coast’s fashion designer scene – […]

Entrepreneur, Pioneering Swimwear Designer and Moana Bikini Founder Karina Irby Chats Hawaii, Loving What You Do and Business With Readcity.

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Some days, getting stuff done can seem all too hard.  There’s a new series out on Netflix that just hit your Mac and it would be much more enjoyable to binge watch that than to review your business plan. It’s okay to give into your popcorn breakfast cravings and iView obsessions (we’re loving You Can’t […]

How To Get Stuff Done

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Throughout your life you’ll meet people who are simply unlike anyone you’ve ever come across before.  Maybe it’s in the way they carry themselves, their exuberance or unique storytelling voice.  Perhaps they’re passionate in ways you’ve never seen or more quick witted than a comedian in their prime.  Well, Chrissy is all of the above.  Vivacious, charming, […]

Chrissy Keepence: Swing Dance Teacher, Entrepreneur and Fashionista- Eat Your Heart Out!

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Northern Rivers girl Rose Wadsworth is gutsy.  Not only does she run her own design business, she also plays guitar, is front woman for a punk band and began her own feminist zine. Oh, and did I mention that she also works 9-5? In celebration of International Women’s Day, I asked Rose a few questions about her […]

Dead End Design Founder Rose Wadsworth talks Horror Movies, Stippling and Small Business Ownership

INSPIRE, Uncategorized

In case you're curious, I have a background in psychology, creative and technical writing. In a past life, I was an Acquired Brain Injury Specialist and failed my career as an Uber Driver. Now we're here. Well, we've been here since 2017 (I mean not 'here' here, but you know what I mean). Have a peek around handy articles right here. Not 'here' here, up there above here. Okay I'll stop. 

But you can call me llama mama ding dong if you like

Hey, I'm Dan

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A cat-loving, U2 despising brand voice strategist and launch copywriter for rebellious business rock stars.

Hey, I'm Dan

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