Wanna pop your peepers on conversational brand voice examples that deliver the goods? Raise your horns and delve inside the land of conversational brands that just get it.  (And no, a conversational brand voice here in Australia isn’t code for uNpRoFeSsIoNal. It’s actually a killer way to build a closer, more trusting relationship with your […]

Turning your cogs about the inner workings of brand personality? I like your style. Y’know, brains and brands aren’t too dissimilar. In fact, the way our brains view brands is much like interacting with a real life person. So it makes sense that beyond the informative, valuable and down right mind-blowing business content you share… […]

Nobody wants to seem salesy. You know the type…greasy-slicked-back-hair-sporting car salesman, circa 1980s, with the beige wide leg slacks and the hunger for commission. You don’t even want to blink in fear that he’ll take it as a ‘yes’ and run your credit card before you can say “hair gel”. Salesy is the *opposite* of […]

It can be easy-squeezy to look at brands with personality and think: ‘how did that fluke all that charm?’ But the truth is, creating a personality-packed brand comes down to a series of very intentional steps. Jennifer Aaker puts this down to Five Dimensions. Competence, ruggedness, sophistication, excitement and sincerity. While Matt Ellis at 99 Designs […]

When you’re looking up how to SEO your website, it’s kinda a terrifiying. Okay, it’s *reeeeeally* terrifying. First, you’re kinda sceptical of the “improve your SEO in 30 minutes!” posts. But you also don’t have giant (noodle boxes) of time. So instead of procrastinating (or procrasto-eating eating noodles amiright?). I wanna show you a little […]

When I start chortling about SEO I’m usually met with glazed eyes, yawns and changed subjects. I get it. SEO can be boring. Strategic. And this huge beast that doesn’t make any sense. (I’m working on changing that, BTW. Stay tuned for juicy stuff on the way). For me, SEO has been a huge game […]

Your business seriously rules *blushes* – so it’s no wonder you wanna help it rock (kudos to you). Whether you’ve: A. Just started out in the land of biz and wanna get clear on the best ways to market it Or… B. Slayed socials, built your mailing list and have a steady influx of rockin’ […]

SEO mistakes are like disco cakes. Easy to make, hard to swallow. Here’s what’s up: It’s not your first ring around a rosie. So you’re kinda intrigued to know what the 7 deadly SEO sins are. Here’s your run-down of SEO mistakes and how to avoid them like the plague.  Lust Writing about flamin’ hot […]

Let me guess: You’ve secured a domain, written a jazzy about page, even listed your rockin’ products or services. But your website traffic’s a little ho-hum and it’s starting to grind your gears. Whether you’ve had your website for 10 days or 10 years, you’re here for a reason. Because you know that to increase […]

Copywriting mistakes. Ahh, those sly dawgs. They slip through the cracks. And before you know it, you’re hosting one helluva wordy-faux-pas-party. If you DIY your copy, you’ll know exactly what I mean. Maybe you’d been writing for robots before you saw a beauty brand call you ‘sexy minx.’ And at that moment realised you’d been […]