We all know the importance of a consistent brand voice – and that this doesn’t end with your voicemail greeting. Giving your business emails personality is something that every head honcho should be executing perfectly. But one thing’s standing in the way. There’s no questioning it – sending emails gobbles up precious time. And […]

Gold Coast local, Jess Lambert, runs a thriving surboard artistry business on the Gold Coast. Between penning her work, she caught up with us to chat running a business as a creative.

So you wanna ramp up your copy game, huh?  Well you’re in the right place, señorita. A few adjustments to your writing style can be all it takes. Enter: the passive and active voice. Don’t mistake these new terms as mumbo jumbo! Nah, they’re actually pretty cool. Fun fact: Changing a passive voice into an active […]

Creative marketing ideas are few and far between. We mean, unless you want to read up on articles telling you to ‘create content’ and ‘write an e-book.’ YAWN. ‘We know all of this stuff – we want REAL creative marketing ideas!‘ You asked, we listened. Small business owners like you don’t have wads of cash […]

At risk of sounding positively clichéd, interviewing Brooke Darling is actually a dream come true. We think Brooke is one of the nicest, most infectious and giggle-worthy people we’ve met – despite never actually meeting in real life. Readcity has worked closely with Brooke for a little over a year and it has been a real […]

  Discovering and connecting with new businesses is kind of our thing.  So when we stumbled upon the IT’S THE NOW Instagram page, we were instantly like ‘um, are you serious rn!?.’  Aylen’s effortless branding, approachable tone of voice stylings and all-around girl gang celebrations meant it was love at first sight.  Fasttrack past over a year […]

  Sapphire Rutter of The Flower Arranger and The Coven is truly something else.  But not in a cliched ‘started from the bottom now we’re here’ way.  In an honest and ‘I just kind of made it‘ way. Hard work within her UK-based businesses can look glamorous and here is one sassy minx ready to […]

Okay, muchachos.  Here’s the thing, we know you’ve delved into the depths of your specific target market one thousand and twenty-seven times.  You’ve discovered who they are, what they want and even how you’re going to get to them. Heck, you may even have a sketch of ‘Cleo,’ a member of your target audience thumbtacked […]

Emmylou MacCarthy, also known as Emmylou Loves by her Instagram following, is a picture of joy.  But don’t let her sweet as a button exterior fool you – this is one lady on a mission!  Emmylou is the Founder of Dot Com Social, a TV show giving a BTS look into some of the biggest accounts […]

We had the pleasure of catching up with newlywed Brooke Vulinovich (previously Brooke Vivoda) of Villa Management and literally did not play it cool for one second.  She’s had us starry-eyed since we first discovered her business’s Instagram page around a year ago and now it is no secret – not even to her.  It’s quite […]